# a b c d e f g h i j k l m n o p q r s t u v w x y z

#

5G

a

A/B Test AAID (Android Advertising ID) Ad blocker Ad exchange Ad server Ad verification Ads.txt Adtech Advertising ID AdWords Affiliation Algorithme Anonymisation API (Application Programming Interface) Application hybride Application native Apprentissage Non-Supervisé Apprentissage par transfert Apprentissage Supervisé AR (Augmented Reality) ARPU (Average Revenue Per User) ASO (App Store Optimization) Assistant vocal Attribution

b

B2B (Business to Business) B2C (Business to Consumer) Backlink Bannière BAT (Baidu, Alibaba, Tencent) Beacon Big data Bitcoin Blackbox Blockchain Bot Brand safety Brandtech Brick and Mortar

c

C4M (Cloud 4 Marketing) Call-to-action Capping Cashback CCPA (California Consumer Privacy Act) CDO (Chief Digital/Data Officer) CDP (Customer Data Platform) Centre de données (Data center) Churn Ciblage comportemental Click and Mortar Clickbait Cloud (computing) Cloud Native Clustering CMO (Chief Marketing Officer) CMP (Consent Management Platform) CMS (Content Management System) CNIL (Commission Nationale de l'Informatique et des Libertés) Cohorte Community Management Confidentialité Différentielle Conversion Cookie CPA (Cost Per Acquisition/Action) CPC (Cost Per Click) CPI (Cost Per Install) CPL (Cost Per Lead) CPM (Cost Per Mille) CPRA (California Privacy Right Acts) CPV (Cost Per View) CRM (Customer Relationship Management) CRM onboarding CRO (Conversion Rate Optimisation) Cross-canal Cross-device Cross-domain tracking Cross-site tracking Crypto-monnaie CTR (Click-Through-Rate)

d

Data Broker Data exchange Data lake Data Layer Data marketing Data Mart Data mining Data Ops Data science Data visualisation (dataviz) Data warehouse DBM (DoubleClick Bid Manager) DCO (Dynamic Creative Optimisation) Déduplication des conversions Deep learning Deep linking Deep web DevOps Dimension Direct to consumer Display advertising DMP (Data Management Platform) Données 1st party Données 2nd party Données 3rd party Données brutes Données non structurées Données structurées DOOH (Digital Out-of-Home) DPO (Data Protection Officer) Drafts and Experiments Drive-to-Store Drive-to-Web DSP (Demand Side Platform)

e

Earned Media Econométrie Emailing Embasement Environnement persistant ePrivacy Exemption de consentement

f

Fingerprinting Fraude publicitaire Freemium

g

GAFA (Google, Apple, Facebook, Amazon) Gamification GCP (Google Cloud Platform) GDN (Google Display Network) Gouvernance des données Granularité des données Graphe

h

Hachage Header bidding Heatmap HiPPO Hit

i

IA faible IA forte Identity Resolution IDFA (Identifier For Advertisers) Impression In-app In-stream Indexation Intelligence artificielle Intelligence Client Internalisation IoT (Internet of Things) ITP (Intelligent Tracking Prevention)

j

JavaScript

k

KOL (Key Opinion Leader) KPI (Key Performance Indicator)

l

Landing page Lead Lead nurturing Lien sponsorisé Live Commerce Lookalike (audience) Lookback window

m

M-Commerce Machine learning Marketing automation Marketing géolocalisé Martech Merchandising Messaging Métavers Métrique Mix média MMP (Mobile Measurement Partner) Mobile banking Mode (méthode) agile Monétisation publicitaire Moteur de recherche MTA (Multi-Touch Attribution) MTP (Multi-Touch Point) Multi-device Multicanal MVT (Multivariate Testing)

n

Native advertising NATU (Netflix, Airbnb, Tesla, Uber) Natural language processing NFC (Near Field Communication) NFT (Jeton Non-Fongible) Notification push

o

O2O (Online to Offline) Omnicanal OOH (Out-Of-Home ou Publicité extérieure) Open banking Open data Open source Opt-in OS (Operating System) Overfitting Owned media

p

Paid media Part de voix (Share of Voice) Partitioned Cookies People-based marketing Persona Personnalisation Phygital PII (Personally Identifiable Information) Pixel POC (Proof Of Concept) POEM (Paid, Owned, Earned Media) Portabilité Post-impression PPC (Pay Per Click) Pré-roll Prédictif Privacy Privacy by Design PRM (Prospect Relationship Management) Programmatique Programmatique garanti Pseudonymisation Pure player

q

QR code Qualité des données Quality Score

r

Reach Réalité augmentée Réalité virtuelle Rebond Referral Referrer Reinforcement learning Réseau neuronal Retargeting RGPD (Règlement Général sur la Protection des Données) ROAS (Return On Ad Spend) ROI (Return On Investment) RON (Run Of Network) ROPO (Research Online Purchase Offline) ROS (Run Of Site) RTB (Real Time Bidding)

s

SaaS (Software as a Service) Scalabilité Scoring Scoring d'engagement SDK (Software Development Kit) SEA (Search Engine Advertising) Segmentation SEM (Search Engine Marketing) SEO (Search Engine Optimisation) Server-Side Tagging Service de contournement (OTT) Session Showrooming Silo Single Customer View SSP (Supply Side Platform)

t

Tag Test & learn TMS (Tag Management System) Tracking Trading desk Trafficking True view

u

URI (Uniform Resource Identifier) URL (Uniform Resource Locator) URN (Uniform Resource Name) User ID UTM (Urchin Tracking Module) UX (User Experience)

v

VTC (View Through Conversion)

w

Walled garden Web surfacique (Surface web) Webanalyse Webapplication Webrooming Webtesting WeChat Whitebox