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5G
a
A/B Test
AAID (Android Advertising ID)
Ad blocker
Ad exchange
Ad server
Ad verification
Ads.txt
Adtech
Advertising ID
AdWords
Affiliation
Algorithme
Anonymisation
API (Application Programming Interface)
Application hybride
Application native
Apprentissage Non-Supervisé
Apprentissage par transfert
Apprentissage Supervisé
AR (Augmented Reality)
ARPU (Average Revenue Per User)
ASO (App Store Optimization)
Assistant vocal
Attribution
b
B2B (Business to Business)
B2C (Business to Consumer)
Backlink
Bannière
BAT (Baidu, Alibaba, Tencent)
Beacon
Big data
Bitcoin
Blackbox
Blockchain
Bot
Brand safety
Brandtech
Brick and Mortar
c
C4M (Cloud 4 Marketing)
Call-to-action
Capping
Cashback
CCPA (California Consumer Privacy Act)
CDO (Chief Digital/Data Officer)
CDP (Customer Data Platform)
Centre de données (Data center)
Churn
Ciblage comportemental
Click and Mortar
Clickbait
Cloud (computing)
Cloud Native
Clustering
CMO (Chief Marketing Officer)
CMP (Consent Management Platform)
CMS (Content Management System)
CNIL (Commission Nationale de l'Informatique et des Libertés)
Cohorte
Community Management
Confidentialité Différentielle
Conversion
Cookie
CPA (Cost Per Acquisition/Action)
CPC (Cost Per Click)
CPI (Cost Per Install)
CPL (Cost Per Lead)
CPM (Cost Per Mille)
CPRA (California Privacy Right Acts)
CPV (Cost Per View)
CRM (Customer Relationship Management)
CRM onboarding
CRO (Conversion Rate Optimisation)
Cross-canal
Cross-device
Cross-domain tracking
Cross-site tracking
Crypto-monnaie
CTR (Click-Through-Rate)
Curation data et insights
d
Data Broker
Data exchange
Data lake
Data Layer
Data marketing
Data Mart
Data mining
Data Ops
Data science
Data visualisation (dataviz)
Data warehouse
DBM (DoubleClick Bid Manager)
DCO (Dynamic Creative Optimisation)
Déduplication des conversions
Deep learning
Deep linking
Deep web
DevOps
Dimension
Direct to consumer
Display advertising
DMP (Data Management Platform)
Données 1st party
Données 2nd party
Données 3rd party
Données brutes
Données non structurées
Données structurées
DOOH (Digital Out-of-Home)
DPO (Data Protection Officer)
Drafts and Experiments
Drive-to-Store
Drive-to-Web
DSP (Demand Side Platform)
e
Earned Media
Econométrie
Emailing
Embasement
Environnement persistant
ePrivacy
Exemption de consentement
f
Fingerprinting
Fraude publicitaire
Freemium
g
GAFA (Google, Apple, Facebook, Amazon)
Gamification
GCP (Google Cloud Platform)
GDN (Google Display Network)
Gouvernance des données
Granularité des données
Graphe
h
Hachage
Header bidding
Heatmap
HiPPO
Hit
i
IA faible
IA forte
Identity Resolution
IDFA (Identifier For Advertisers)
Impression
In-app
In-stream
Incrémentalité
Indexation
Intelligence artificielle
Intelligence Client
Internalisation
IoT (Internet of Things)
ITP (Intelligent Tracking Prevention)
j
JavaScript
k
KOL (Key Opinion Leader)
KPI (Key Performance Indicator)
l
Landing page
Lead
Lead nurturing
Lien sponsorisé
Live Commerce
Lookalike (audience)
Lookback window
m
M-Commerce
Machine learning
Marketing automation
Marketing géolocalisé
Martech
Merchandising
Messaging
Métavers
Métrique
Mix média
MMP (Mobile Measurement Partner)
Mobile banking
Mode (méthode) agile
Monétisation publicitaire
Moteur de recherche
MTA (Multi-Touch Attribution)
MTP (Multi-Touch Point)
Multi-device
Multicanal
MVT (Multivariate Testing)
n
Native advertising
NATU (Netflix, Airbnb, Tesla, Uber)
Natural language processing
NFC (Near Field Communication)
NFT (Jeton Non-Fongible)
Notification push
Nowcasting
o
O2O (Online to Offline)
Omnicanal
OOH (Out-Of-Home ou Publicité extérieure)
Open banking
Open data
Open source
Opt-in
OS (Operating System)
Overfitting
Owned media
p
Paid media
Part de voix (Share of Voice)
Partitioned Cookies
People-based marketing
Persona
Personnalisation
Phygital
PII (Personally Identifiable Information)
Pixel
POC (Proof Of Concept)
POEM (Paid, Owned, Earned Media)
Portabilité
Post-impression
PPC (Pay Per Click)
Pré-roll
Prédictif
Privacy
Privacy by Design
PRM (Prospect Relationship Management)
Programmatique
Programmatique garanti
Proxies
Pseudonymisation
Pure player
q
QR code
Qualité des données
Quality Score
r
Reach
Réalité augmentée
Réalité virtuelle
Rebond
Referral
Referrer
Reinforcement learning
Réseau neuronal
Retargeting
RGPD (Règlement Général sur la Protection des Données)
ROAS (Return On Ad Spend)
ROI (Return On Investment)
RON (Run Of Network)
ROPO (Research Online Purchase Offline)
ROS (Run Of Site)
RTB (Real Time Bidding)
s
SaaS (Software as a Service)
Scalabilité
Scoring
Scoring d'engagement
SDK (Software Development Kit)
SEA (Search Engine Advertising)
Segmentation
SEM (Search Engine Marketing)
SEO (Search Engine Optimisation)
Server-Side Tagging
Service de contournement (OTT)
Session
Showrooming
Silo
Single Customer View
SSP (Supply Side Platform)
t
Tag
Test & learn
TMS (Tag Management System)
Tracking
Trading desk
Trafficking
True view
u
URI (Uniform Resource Identifier)
URL (Uniform Resource Locator)
URN (Uniform Resource Name)
User ID
UTM (Urchin Tracking Module)
UX (User Experience)
v
VTC (View Through Conversion)
w
Walled garden
Web surfacique (Surface web)
Webanalyse
Webapplication
Webrooming
Webtesting
WeChat
Whitebox
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