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Tag : ad fraud & brand safety
Ad fraud is a cyber-criminal activity involving a wide range of techniques whose purpose is to falsify the distribution of an ad.
The concept of brand safety refers to the necessity of protecting an advertiser's brand image, by making sure that its ads are not displayed in an environment that could be detrimental to it or that is not aligned with its values (such as a pornographic website or a website inciting violence). This issue is all the more important since the buying and selling of advertising space has now become largely automated (programmatic buying).