Machine learning is a tool, or perhaps it is better called a methodology, that can help your business find new patterns in the data that can lead to a wide range of business benefits. It could generate insights that you and your competitors have failed to spot before using traditional clustering techniques and focus groups. These ‘learnings’ can be tested across a range of advertising, CRM and on-site channels. And the results can be activated back into this range of channels for the next round of learning.
In this article Richard Wheaton, Managing Director of 55, outlines how machine learning can be used to spot fraud, and some of the steps you need to take to get started.
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