Optimise your WeChat strategy through Data & Analytics

WeChat presents tremendous opportunities for brands to engage with their customers, but also generates many frustrations because of a lack of tangible brand and business impact.
Do you want to go beyond standard WeChat KPIs like reach and fan acquisition, and start measuring engagement and conversion? Do you want to start optimising your WeChat performance and drive business results more effectively? Are you curious about WeChat analytics, both in terms of tools and applications?