Use fifty-five’s new templates to implement AT Internet’s tool using GTM
TMS has become a staple when implementing web analysis solutions. They make it easier to roll out and manage data collection, especially when they feature implementation templates. These templates make certain features more accessible and reduce the need for coding. Up until now, AT Internet users could include templates when using different TMSs (like TagCommander or Telium), except in Google Tag Manager.
To fill their client’s unmet needs, fifty-five created and published GTM compatible templates, in collaboration with AT Internet. Continue reading for a detailed description of our work and to learn how these templates can be beneficial for your company!
The lack of template makes for a difficult integration
fifty-five’s method: templates made specifically for AT Internet, and compatible with GTM features
At fifty-five, we always start by looking at our clients’ concrete operational hurdles to inform and guide our innovations. This is why we devised a solution to make it easier for non-technical teams to integrate AT Internet tools. Users of GTM can make their own tags and variables templates. We worked back from this feature to create our solution.
AT Internet’s SmartTag can be broken down into 3 features:
- The creation of a tracker, including the tag’s configuration variable.
- A feature that sends hits to the solution (Page, clicks, etc.).
The result: simple and flexible integration
We therefore created:
- A variables template for the default setup.
- A tag template to define which information to send for any specific page, click, or event.
The people at AT Internet went through the developments to confirm the templates’ longevity. AT Internet also regularly updates the tag and variable so all users can enjoy the solution’s latest additions.
This allows for increased flexibility, autonomy, and efficiency when it comes to data collection projects!
To find out more, you can check our interview on AT Internet’s blog and read our detailed explanation of the template.