Zeroed-out users

To protect publishers from data leakage and preserve user privacy, Google has established a process to remove the DoubleClick unique identifier from Data Transfer exports on specific inventories (e.g. Facebook app) and targeting types (e.g. remarketing, Google in-market, offline import), which is called “zeroing-out user data”.

The Ads Data Hub removes this restriction on Google-based targeting signals, which makes it a powerful solution for understanding user behavior across all types of targeted impressions.

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