Trading desk

In the advertising market, the trading desk is in charge of purchasing ads on ad exchanges.This department is specialised in programmatic buying, and so the role of the media trader is highly technologically based, in addition to requiring traditional advertising knowledge and RTB.

The trading desk uses a technological base (DSP) to drive and optimise ad campaigns based on data.

Related words

Ad exchange Ad server DBM (DoubleClick Bid Manager)Display advertising DSP (Demand Side Platform)Programmatic SSP (Supply-Side Platform)

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