TMS (Tag Management System)

A Tag Management System (TMS) is a tool designed to help manage the lifecycle of marketing tags. It can encapsulate multiple individual tags within a unique container tag and makes it possible to edit these tags remotely without having to modify the source code.

Tealium, Google Tag Manager, and Dynamic Tag Manager (Adobe) are examples of TMS.

Related words

Cookie JavaScript Tag Tracking Webanalytics

/

Would you like another cup of tea?

TMS

Data Architecture

Our advice for staying safe with TMS

Paul Gallavardin

data quality

Data Architecture

Ensuring data quality — part 1: Human skills to stay up to speed

Paul Gallavardin

data quality

Data Architecture

Ensuring data quality — part 2: Tools and processes to avoid missteps

Paul Gallavardin