SKAdNetwork

SKAdNetwork is Apple’s ad network API designed to help advertisers measure their ad campaigns’ performances while ensuring user privacy. 

This API is made of three main components:

  • Ad networks: sign ads and receive install notifications when the ad led to a conversion
  • Source apps: display ads provided by the ad networks
  • Advertised apps: apps displayed in the signed ads

Related words

API (Application Programming Interface)ConversionCAPI (Meta Conversion API)PrivacyTracking
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