SEA (Search Engine Advertising)

Search Engine Advertising (SEA) is an advertising channel that aims at referencing a sponsored link among the search results of a search engine in order to drive traffic to an advertiser’s website. Ad spaces are bought on a CPC basis through the advertising platform of each search engine – Adwords for Google, Bing Ads for Bing, Tuiguang for Baidu.

Would you like another cup of tea?