The score summarizes recent performances and gives you general feedback on 3 main components: expected clickthrough rate, ad relevance and the landing page experience. It is used by the SEM marketing systems to calculate your adrank in the auction results, and so the position of your ad in the sponsored ads rankings. Therefore, it should be used as a diagnostic tool rather than a key performance indicator. Learn more
A quality score is a metric reported on a 1-10 scale and calculated through an algorithm by search engines marketing systems like Google Ads or Bing Ads.
This metric provides the level of “quality” and relevancy of your ads.