Private click measurement

The private click measurement is an Apple’s feature whose goal is to attribute a conversion to a previous ad click in order to measure online advertising performances, while preserving a user’s privacy. This new measurement method is broken down into 4 steps:

  • Limit the number of campaign IDs in order to prevent advertisers from assigning unique tracking codes to each ad click and thus tracking users across the web
  • Allow solely the website where the ad was clicked to collect click data and cut out third parties
  • Share click data through a dedicated private browsing window and delay it by a couple of days in order to further hide the user’s activity
  • Limit the data ad networks and merchant can see at the browser level
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