Predictive (analysis)

Predictive analysis methods and solutions can provide forecasts based on existing data. Predictive analysis can thus improve targeting and personalisation of marketing campaigns by speculating on future behaviour, and also give a broad view of future trends in a given industry.

Predictive analysis solutions use artificial intelligence to create predictive models and to identify recurring patterns in order to draw conclusions with a fair level of confidence.

For example, predictive analysis could allow us to guess what product a given consumer might want next, or to predict a future churn or turnover rates.

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