- Paid Media is ad space that is bought by the brand, e.g. SEA, display ads…
- Owned Media is media space that is owned and controlled by the brand, such as a website, social media pages…
- Finally, Earned Media is the exposure the brand gets for free, for instance when it is mentioned on social media or in the press.
POEM (Paid, Owned, Earned Media)
POEM is an acronym referring to the different media categories to which a brand can resort – Paid, Owned or Earned Media.
