People-based marketing

People-based marketing is an approach under which each client or prospect is offered a unique and customized experience, using various communication strategies and the right targeting.

People-based marketing differs from marketing techniques that use cookies and rely on browsers and mobile devices rather than individuals. This concept is particularly driven by Facebook’s advertising technology.

People-based marketing only works where personal data has been collected and consolidated using a unique and secure user ID system. The challenge is to create links among scattered data: CRM, social networks, in-store purchases, website visitors, or mobile app users.

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