Different types of monetisation exist, such as:
– Displaying ads in exchange for free content (which amounts to selling ad space on a website)
– Transferring or selling data to a third party
– Etc.
Monetisation
In advertising, “monetisation” strategies refer to different business models that aim to generate revenue by exploiting the audience of a website or a mobile app. This is generally done through advertising, and is a way to avoid making end users pay for a given service or content.
