In advertising, “monetisation” strategies refer to different business models that aim to generate revenue by exploiting the audience of a website or a mobile app. This is generally done through advertising, and is a way to avoid making end users pay for a given service or content.

Different types of monetisation exist, such as:

– Displaying ads in exchange for free content (which amounts to selling ad space on a website)

– Transferring or selling data to a third party

– Etc.

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