Marketing automation

Marketing automation is a broad term that encapsulates all means of automating marketing campaigns, particularly operationally.

The goal is to save time and increase efficiency by automating repetitive and time-consuming tasks (sending emails, alerting sales teams, organizing meetings, data entry interface, registration confirmation, etc.).

In the B2B world, the concept of “marketing automation” can be even more precise: it refers to various methods and automated campaigns for optimal capture, follow-up, scoring, de-duplication, and routing leads.

Hubspot, Marketo (Adobe), Eloqua (Oracle) and Pardot (Salesforce) are some of the market’s leading marketing automation tools.

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