Log-level data

Log level data is granular data that is collected for every ad request. It includes everything from the market area associated with the ad request to the specific reason why a bid was blocked. While most data that publishers and advertisers can access within an advertising platform is aggregated, log level data is completely raw and can be used to create advanced reports that are not typically available within a platform.

This type of data can be geo data, URLs, cookie IDs, time stamps, viewability levels and transaction data, which is what publishers typically need exchanges to access.

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