The term “ePrivacy” is a reference to the January 2017 European regulation project about “private life and electronic communication” currently under discussion in the European Parliament (vote planned for 2019). Initiated in 2002 as a “telecoms package” directive or “cookie directive”, it was revised to become a regulation in 2009. As a reminder, though directives identify objectives for each country as well as a deadline and means to reach this objective, regulations are intended to be immediately enforceable and uniform with the law.
The ePrivacy regulation complements GDPR, which became effective in May 2018, when it comes to protecting personal data in the specific context of electronic communications (e.g. cookies legislation).