For example, more and more TV ads promote a website address, and measurement methods have been created to assess the traffic generated by these ads. The QR code is another “Drive-to-Web” tool commonly used in China to lead users to a website, by scanning the code with their smartphone.
Drive-to-Web
Drive-to-Web refers to all offline marketing actions that aim at generating traffic on a website, so that visitors can make a purchase or get additional information.
