The idea is to give advertisers more visibility on the effectiveness and attribution of adding channels, but also on their media spending.
Data clean rooms aren’t new. Google, Amazon and Facebook have been offering this solution for some time, however logistical and political barriers make them difficult to adopt.
Data clean room
A data clean room is a “safe space” where insights gleaned from a specific walled garden (like Google, Facebook or Amazon) is commingled with first-party data from advertisers for measurement and attribution.
