CPI (Cost Per Install)

Cost per install (CPI, or sometimes cost per download/CPD) is an advertising pricing model unique to mobile apps, where advertisers pay the reseller of an advertising space based on number of installations generated.

CPI is a very useful KPI for promotion strategies in app stores. Other indicators on post-installation usage can also complement CPI (app retention rate, for example).

Related words

CPC (Cost Per Click)CPL (Cost Per Lead)CPM (Cost Per Mille)ASO (App Store Optimization)CPA (Cost Per Acquisition/Action)
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