To learn more about CAPI, you can download our free whitepaper and Facebook’s new measurement methods here: https://get.fifty-five.com/facebook-resilient-signals-guide/
CAPI (Meta Conversion API)
CAPI, which refers to the Meta Conversion API, is the direct channel between advertisers and MEta allowing advertisers to share data from consumers – for whom you’ve received consent and explicit permissions – directly from your server, rather than through the browser in order to gather more reliable data with Facebook as browsers undergo significant changes.
