CAPI

CAPI, which refers to the Meta Conversion API, is the direct channel between advertisers and MEta allowing advertisers to share data from consumers – for whom you’ve received consent and explicit permissions – directly from your server, rather than through the browser in order to gather more reliable data with Facebook as browsers undergo significant changes.

To learn more about CAPI, you can download our free whitepaper and Facebook’s new measurement methods here: https://get.fifty-five.com/facebook-resilient-signals-guide/ 

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