All ad creative is held in a single location which makes designing, editing, testing and creative optimization much easier for marketers. Additionally, the use of real time data allows for greater efficiency in updating creative and relevant decision-making. Campaign Manager also works across devices to give an overall overview of cross-channel performance.
Campaign Manager (CM for short, and formerly called DoubleClick Campaign Manager – DCM) is Google Marketing Platform’s ad server where advertisers traffic and monitor online media buys. It provides a rich set of tools (trafficking, reporting, attribution…) for managing creative and running ad campaigns.