There are three main options available within the tool:
- Global site tag: to make Floodlight implementation easier, it is possible to implement a global site tag across all Google products by placing a javascript tag on every page of the website.
- Iframe tags: Iframe tags are used when it’s not possible to adopt a global site tag and will be only added to pages where events are tracked.
- Image tags: image tags are used when it’s not possible to adopt a global site tag or iframe tags. Iframe tags are only added on pages where events are tracked.