Google Cloud’s capacity to be linked to data from a range of platforms (CRM, sales, call centers, etc.) defined by the company, along with its native integration to Google Marketing Platform, facilitate direct creation and activation even in complex marketing use cases.
C4M (Cloud For Marketing)
Cloud For Marketing (C4M) is a Google tool that uses Google Cloud and Google Marketing Platform and helps companies to create improved client experiences. It also helps to develop marketing technology, optimizing the full marketing funnel – thanks to machine learning – in order to improve company’s performance and ROI.