In general, we distinguish between paid ASO and organic search techniques. Paid ASO refers to sponsored ads such as those available through Apple and Google advertising solutions, while organic ASO techniques are closer to SEO strategies. Organic downloads can result from things like carefully crafted app descriptions, keywords, or app categories.
ASO (App Store Optimization)
ASO, or App Store Optimization,designates all methods and techniques intended to optimize mobile app referencing in stores (Apple Store, Play Store…) Encourage downloads