The advertiser opens an affiliate program with a specific revenue sharing model, which can be a percentage of the turnover, a fixed commission per lead, and so on.. They also decide how ads should be delivered and provide the creative material. Affiliates are publishers who advertise the advertiser’s content to their audiences and CRM databases, and who get paid depending on the number of leads or sales generated. Affiliate marketing mainly takes place through platforms that connect advertisers with affiliates; these platforms are paid a percentage of the affiliate’s commission.
Examples : Tradedoubler, Conversant…
