Advertising ID

An advertising ID is an individual identification in the digital advertising context. Only advertisers or advertising solutions can access this ID, which is a way of identifying users while retaining anonymity.

There are different advertising IDs: web cookies, IDFA (Identifier for Advertising) on iOS, and AAID (Google Advertising ID) for Android. They are a way of recognizing an individual user to establish an audience profile and target or retarget the user.

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