Adtech

Adtech (or advertising technology) refers to analytics and digital tools used for advertising purposes. By extension, the word refers to both these technologies and the industry associated with it.

While the concept of adtech was born with digital advertising, its current field of action extends far beyond the mere digital ecosystem and actually includes various channels that are not traditionally considered to be digital. For instance, TV advertising and even out-of-home advertising benefit from adtech.

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