AAID (Android Advertising ID)

The Android Advertising ID (AAID) is a unique identifier linked to a mobile Android terminal. It’s a way of uniquely identifying the terminal user to follow digital activity and suggest personalized content.

AAID can be used, for example, for advertising purposes, as it helps to understand user profiles and target them with personalized advertisements.

An example AAID is: cdda802e-fb9c-47ad-9866-0794d394c912. It’s the equivalent of Apple’s IDFA.

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