# a b c d e f g h i j k l m n o p q r s t u v w x y z

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1st party data 2nd party data 3rd party data

a

A/B Testing AAID Ad blocker Ad exchange Ad fraud Ad server Ad verification Ads.txt Adtech Advanced matching Advertising ID AdWords Affiliate marketing Aggregated Events Measurement Agile Methodology Algorithm API AR ARPU Artificial Intelligence ASO Attribution Augmented reality

b

B2B B2C Backlink Banner BAT (Baidu, Alibaba, Tencent) Beacon Behavioural targeting Big data Bitcoin Blackbox Blockchain Bot Bounce Brand safety Brandtech Brick and Mortar

c

C4M Call-to-action CAPI Capping Cashback CCPA CDO CDP Churn Click and Mortar Clickbait Cloud (computing) Cloud-native Clustering CMO (Chief Marketing Officer) CMP CMS CNIL Cohort Community Management Consent exemption Conversion Cookie CPA CPC / PPC CPI CPL CPM CPRA CPV CRM CRM onboarding CRO Cross-channel Cross-device Cross-site tracking Cryptocurrency CTR

d

Data Anonymization Data Broker Data center Data exchange Data granularity Data lake Data marketing Data mining Data quality Data science Data visualisation Data warehouse DataLayer Datamart DBM DCO Deduplication Deep learning Deep linking Deep web DevOps Dimension Direct to consumer Display advertising DMP DOOH DPO Drafts and Experiments Drive-to-Store Drive-to-Web DSP

e

Earned Media Econometrics Emailing Engagement scoring ePrivacy

f

Fingerprinting Freemium

g

GAFA Gamification GCP - Google Cloud Platform GDN GDPR Governance (data governance)

h

Hashing Header bidding Heatmap HiPPO Hit Hybrid app

i

Identity Graph Identity Resolution IDFA Impression In-app In-stream IoT ITP

j

JavaScript

k

KOL KPI

l

Landing page Lead Lead nurturing Location-Based Marketing Lookalike (audience) Lookback window

m

M-Commerce Machine learning Marketing automation Martech Media mix Merchandising Messaging Metric MMP Mobile banking Monetisation MTA MTP analysis Multi-device Multichannel MVT

n

Native advertising Native app NATU Natural language processing Neural network NFC

o

O2O (Online to Offline) Omnichannel Onboarding OOH advertising Open banking Open data Open source Opt-in OS Over-the-top (OTT) Overfitting Owned media

p

Paid media Partitioned Cookies People-based marketing Persistent environment Persona Personalization Phygital PII Pixel POC POEM Portability Post impression PPC Pre-roll Predictive (analysis) Privacy Privacy by Design Private click measurement PRM Programmatic Programmatic guaranteed Pseudonymisation Pure player Push notification

q

QR code Quality Score

r

Raw Data Reach Referral Referrer Reinforcement learning Resilient Signals Retargeting ROAS ROI ROPO RTB Run of network (RON) Run of site (ROS)

s

SaaS Scalability Scoring SDK SEA Segmentation SEM SEO Server-Side Tagging Session Share of Voice (SOV) Showrooming Silo SKAdNetwork Sponsored link SSP Strong AI Structured data Supervised Learning Surface Web

t

Tag Test & Learn TMS Tracking Trading desk Trafficking Transfer Learning True view

u

Unstructured data Unsupervised Learning URI URL URN User ID UX

v

View through conversion Virtual reality Voice assistant

w

Walled garden Weak AI Webanalytics Webapplication Webrooming Webtesting WeChat