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#
1st party data
2nd party data
3rd party data
a
A/B Testing
AAID (Android Advertising ID)
AAP (Amazon Advertising Platform)
Ad blocker
Ad exchange
Ad fraud
Ad server
Ad verification
Ads.txt
Adtech
Advanced matching
Advertising ID
AdWords
Affiliate marketing
Aggregated Events Measurement
Agile Methodology
Algorithm
AMG (Amazon Media Group)
API (Application Programming Interface)
AR (Augmented Reality)
AR (Augmented Reality)
ARPU (Average Revenue Per User)
Artificial Intelligence
ASO (App Store Optimization)
Attribution
AWS (Amazon Web Services)
b
B2B (Business to Business)
B2C (Business to Consumer)
Backlink
Banner
BAT (Baidu, Alibaba, Tencent)
Beacon
Behavioural targeting
Big data
BigQuery
Bitcoin
Blackbox
Blockchain
Bot
Bounce
Brand safety
Brandtech
Brick and Mortar
c
C4M (Cloud For Marketing)
Campaign Manager
Campaign Manager Floodlight tags
CAPI (Meta Conversion API)
Capping
Cashback
CCPA (California Consumer Privacy Act)
CDO (Chief Digital/Data Officer)
CDP (Customer Data Platform)
Churn
Click and Mortar
Clickbait
Cloud (computing)
Cloud-native
Clustering
CMO (Chief Marketing Officer)
CMP (Consent Management Platform)
CMS (Content Management System)
CNIL (Commission Nationale de l'Informatique et des Libertés)
Cohort
Community Management
Consent exemption
Conversion
Cookie
CPA (Cost Per Acquisition/Action)
CPC (Cost Per Click)
CPI (Cost Per Install)
CPL (Cost Per Lead)
CPM (Cost Per Mille)
CPRA (California Privacy Rights Act)
CPV (Cost Per View)
CRM (Customer Relationship Management)
CRM onboarding
CRO (Conversion Rate Optimisation)
Cross-channel
Cross-device
Cross-site tracking
Cryptocurrency
CTA (Call-To-Action)
CTR (Click-Through Rate)
Customer Match
d
Data Anonymization
Data Broker
Data center
Data clean room
Data exchange
Data granularity
Data lake
Data marketing
Data mining
Data quality
Data science
Data visualisation
Data warehouse
DataLayer
Datamart
DBM (DoubleClick Bid Manager)
DCO (Dynamic Creative Optimisation)
Deduplication
Deep learning
Deep linking
Deep web
DevOps
Dimension
Display & Video 360
Display advertising
DMP (Data Management Platform)
DOOH (Digital Out-of-Home)
DPO (Data Protection Officer)
Drafts and Experiments
Drive-to-Store
Drive-to-Web
DSP (Demand Side Platform)
DToC (Direct To Consumer)
e
Earned Media
Econometrics
Emailing
Engagement scoring
ePrivacy
f
Fingerprinting
Freemium
g
GAFA (Google, Apple, Facebook, Amazon)
Gamification
GCP (Google Cloud Platform)
GDN (Google Display Network)
GDPR (General Data Protection Regulation)
GMP (Google Marketing Platform)
Google BigQuery Data Transfer
Governance (data governance)
h
Hashing
Header bidding
Heatmap
HiPPO (Highest Paid Person’s Opinion)
Hit
Hybrid app
i
Identity Graph
Identity Resolution
IDFA (Identifier for Advertisers)
Impression
In-app
In-stream
IoT (Internet of Things)
ITP (Intelligent Tracking Prevention)
j
JavaScript
k
KOL (Key Opinion Leader)
KPI (Key Performance Indicator)
l
Landing page
Lead
Lead nurturing
Location-Based Marketing
Log-level data
Lookalike (audience)
Lookback window
m
M-Commerce
Machine learning
Marketing automation
Martech
Media mix
Merchandising
Messaging
Metric
MMP (Mobile Measurement Partner)
Mobile banking
Monetisation
MTA (Multi-Touch Attribution)
MTP (Multi-Touch Point) analysis
Multi-device
Multichannel
MVT (MultiVariate Testing )
n
Native advertising
Native app
NATU (Netflix, Airbnb, Tesla, Uber)
Natural language processing
Net neutrality
Neural network
NFC (Near Field Communication)
o
O2O (Online to Offline)
Omnichannel
Onboarding
OOH advertising (Out-Of-Home)
Open banking
Open data
Open source
Opt-in
OS (Operating System)
OTT (Over-the-top)
Overfitting
Owned media
p
Paid media
Partitioned Cookies
People-based marketing
Persistent environment
Persona
Personalization
Phygital
PII (Personally Identifiable Information)
Pixel
PoC (Proof of Concept)
POEM (Paid, Owned, Earned Media)
Portability
Post impression
PPC (Pay Per Click)
Pre-roll
Predictive (analysis)
Privacy
Privacy by Design
Private click measurement
PRM (Prospect Relationship Management)
Programmatic
Programmatic guaranteed
Pseudonymisation
Pure player
Push notification
q
QR code
Quality Score
r
Raw Data
Reach
Referral
Referrer
Reinforcement learning
Resilient Signals
Retargeting
ROAS (Return On Ad Spend)
ROI (Return On Investment)
RON (Run Of Network)
ROPO (Research Online, Purchase Offline)
ROS (Run of site)
RTB (Real-Time Bidding)
s
SaaS (Software as a Service)
Sandbox
Scalability
Scoring
Scraping
Scrum
SDK (Software Development Kit)
SEA (Search Engine Advertising)
Segmentation
SEM (Search Engine Marketing)
SEO (Search Engine Optimisation)
Server-Side Tagging
Session
Share of Voice (SOV)
Showrooming
Silo
SKAdNetwork
Sponsored link
SQL (Structured Query Language)
SSP (Supply-Side Platform)
Strong AI
Structured data
Supervised Learning
Surface Web
t
Tag
Test & Learn
TMS (Tag Management System)
Tracking
Trading desk
Trafficking
Transfer Learning
True view
u
Unstructured data
Unsupervised Learning
URI (Uniform Resource Identifier)
URL (Uniform Resource Locator)
URN (Uniform Resource Name)
User ID
UX (User Experience)
v
View through conversion
Virtual reality
Voice assistant
w
Walled garden
Weak AI
Webanalytics
Webapplication
Webrooming
Webtesting
WeChat
z
Zeroed-out users
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