# a b c d e f g h i j k l m n o p q r s t u v w x y z

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1st party data 2nd party data 3rd party data

a

A/B Testing Ad blocker Ad exchange Ad fraud Ad server Ad verification Adtech AdWords Affiliate marketing Algorithm API AR ARPU Artificial Intelligence Attribution Augmented reality

b

B2B B2C Backlink Banner BAT (Baidu, Alibaba, Tencent) Beacon Behavioural targeting Big data Bot Bounce Brand safety Brandtech Brick and Mortar

c

Call-to-action Capping Cashback CDO Churn Click and Mortar Clickbait Cloud (computing) Cloud-native Clustering CMO (Chief Marketing Officer) CMS CNIL Cohort Community Management Conversion Cookie CPA CPC / PPC CPI CPL CPM CPV CRM CRM onboarding CRO Cross-channel Cross-device Cross-site tracking CTR

d

Data Broker Data center Data exchange Data granularity Data lake Data marketing Data mining Data quality Data science Data visualisation Data warehouse DBM DCO Deduplication Deep learning Deep linking Deep web Dimension Direct to consumer Display advertising DMP DOOH DPO Drafts and Experiments Drive-to-Store Drive-to-Web DSP

e

Earned Media Econometrics Emailing Engagement scoring ePrivacy

f

Fingerprinting Freemium

g

GAFA Gamification GDN GDPR Governance (data governance)

h

Header bidding Heatmap HiPPO Hit Hybrid app

i

Impression In-app In-stream IoT ITP

j

JavaScript

k

KOL KPI

l

Landing page Lead Lead nurturing Location-Based Marketing Lookalike (audience) Lookback window

m

M-Commerce Machine learning Marketing automation Martech Media mix Merchandising Messaging Metric Mobile banking Monetisation MTP analysis Multi-device Multichannel MVT

n

Native advertising Native app NATU Natural language processing Neural network NFC

o

O2O (Online to Offline) Omnichannel Onboarding OOH advertising Open banking Open data Open source Opt-in OS Overfitting Owned media

p

Paid media People-based marketing Persistent environment Persona Phygital PII Pixel POC POEM Portability Post impression Pre-roll Predictive (analysis) Privacy Privacy by Design PRM Programmatic Programmatic guaranteed Pure player Push notification

q

QR code Quality Score

r

Raw Data Reach Referral Referrer Reinforcement learning Retargeting ROAS ROI ROPO RTB Run of network (RON) Run of site (ROS)

s

SaaS Scalability Scoring SDK SEA Segmentation SEM SEO Session Share of Voice (SOV) Showrooming Silo Sponsored link SSP Strong AI Structured data Surface Web

t

Tag TMS Tracking Trading desk Trafficking Transfer Learning True view

u

Unstructured data URI URL URN User ID UX

v

View through conversion Virtual reality Voice assistant

w

Walled garden Weak AI Webanalytics Webapplication Webrooming Webtesting