#

1st party data 2nd party data 3rd party data

a

A/B Testing Ad blocker Ad exchange Ad fraud Ad server Ad verification Adtech AdWords Affiliate marketing Algorithm API AR ARPU Artificial Intelligence Attribution Augmented reality

b

B2B B2C Banner BAT (Baidu, Alibaba, Tencent) Beacon Behavioural targeting Big data Bot Bounce Brand safety Brandtech

c

Call-to-action Capping Cashback Churn Cloud (computing) Clustering CMO (Chief Marketing Officer) CMS CNIL Cohort Community Management Cookie CPA CPC / PPC CPL CPM CPV CRM CRM onboarding CRO Cross-channel Cross-device CTR

d

Data exchange Data lake Data marketing Data mining Data science Data visualisation Data warehouse DBM DCO Deduplication Deep learning Deep linking Dimension Display advertising DMP DPO Drafts and Experiments DSP

e

Econometrics Emailing ePrivacy

f

Freemium

g

GAFA GDN GDPR Governance (data governance)

h

Header bidding HiPPO Hybrid app

i

Impression IoT

j

JavaScript

k

KPI

l

Landing page Lead Lookalike (audience) Lookback window

m

Machine learning Martech Media mix Merchandising Messaging Metric Monetisation MTP analysis Multi-device Multichannel MVT

n

Native advertising Native app NATU NFC

o

O2O (Online to Offline) Omnichannel Open data Open source Opt-in OS

p

Phygital PII POEM Post impression Predictive (analysis) Privacy by Design PRM Programmatic Push notification

q

QR code

r

Reach Referral Retargeting ROAS ROI ROPO RTB Run of network (RON) Run of site (ROS)

s

SaaS Scoring SDK SEA SEO Session Share of Voice (SOV) Showrooming Silo Sponsored link SSP

t

Tag TMS Tracking Trading desk Trafficking

u

URI URL URN UX

v

View through conversion Virtual reality Voice assistant

w

Walled garden Webanalytics Webapplication Webrooming Webtesting