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1st party data
2nd party data
3rd party data
a
A/B Testing
Ad blocker
Ad exchange
Ad fraud
Ad server
Ad verification
Adtech
AdWords
Affiliate marketing
Algorithm
API
AR
ARPU
Artificial Intelligence
ASO
Attribution
Augmented reality
b
B2B
B2C
Backlink
Banner
BAT (Baidu, Alibaba, Tencent)
Beacon
Behavioural targeting
Big data
Bot
Bounce
Brand safety
Brandtech
Brick and Mortar
c
Call-to-action
Capping
Cashback
CDO
Churn
Click and Mortar
Clickbait
Cloud (computing)
Cloud-native
Clustering
CMO (Chief Marketing Officer)
CMS
CNIL
Cohort
Community Management
Conversion
Cookie
CPA
CPC / PPC
CPI
CPL
CPM
CPV
CRM
CRM onboarding
CRO
Cross-channel
Cross-device
Cross-site tracking
CTR
d
Data Broker
Data center
Data exchange
Data granularity
Data lake
Data marketing
Data mining
Data quality
Data science
Data visualisation
Data warehouse
DBM
DCO
Deduplication
Deep learning
Deep linking
Deep web
Dimension
Direct to consumer
Display advertising
DMP
DOOH
DPO
Drafts and Experiments
Drive-to-Store
Drive-to-Web
DSP
e
Earned Media
Econometrics
Emailing
Engagement scoring
ePrivacy
f
Fingerprinting
Freemium
g
GAFA
Gamification
GDN
GDPR
Governance (data governance)
h
Hashing
Header bidding
Heatmap
HiPPO
Hit
Hybrid app
i
Impression
In-app
In-stream
IoT
ITP
j
JavaScript
k
KOL
KPI
l
Landing page
Lead
Lead nurturing
Location-Based Marketing
Lookalike (audience)
Lookback window
m
M-Commerce
Machine learning
Marketing automation
Martech
Media mix
Merchandising
Messaging
Metric
Mobile banking
Monetisation
MTP analysis
Multi-device
Multichannel
MVT
n
Native advertising
Native app
NATU
Natural language processing
Neural network
NFC
o
O2O (Online to Offline)
Omnichannel
Onboarding
OOH advertising
Open banking
Open data
Open source
Opt-in
OS
Overfitting
Owned media
p
Paid media
People-based marketing
Persistent environment
Persona
Phygital
PII
Pixel
POC
POEM
Portability
Post impression
Pre-roll
Predictive (analysis)
Privacy
Privacy by Design
PRM
Programmatic
Programmatic guaranteed
Pure player
Push notification
q
QR code
Quality Score
r
Raw Data
Reach
Referral
Referrer
Reinforcement learning
Retargeting
ROAS
ROI
ROPO
RTB
Run of network (RON)
Run of site (ROS)
s
SaaS
Scalability
Scoring
SDK
SEA
Segmentation
SEM
SEO
Session
Share of Voice (SOV)
Showrooming
Silo
Sponsored link
SSP
Strong AI
Structured data
Surface Web
t
Tag
TMS
Tracking
Trading desk
Trafficking
Transfer Learning
True view
u
Unstructured data
URI
URL
URN
User ID
UX
v
View through conversion
Virtual reality
Voice assistant
w
Walled garden
Weak AI
Webanalytics
Webapplication
Webrooming
Webtesting
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