# a b c d e f g h i j k l m n o p q r s t u v w x y z

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1st party data 2nd party data 3rd party data

a

A/B Testing Ad blocker Ad exchange Ad fraud Ad server Ad verification Adtech AdWords Affiliate marketing Algorithm API AR ARPU Artificial Intelligence ASO Attribution Augmented reality

b

B2B B2C Banner BAT (Baidu, Alibaba, Tencent) Beacon Behavioural targeting Big data Bot Bounce Brand safety Brandtech

c

Call-to-action Capping Cashback Churn Cloud (computing) Cloud-native Clustering CMO (Chief Marketing Officer) CMS CNIL Cohort Community Management Cookie CPA CPC / PPC CPL CPM CPV CRM CRM onboarding CRO Cross-channel Cross-device Cross-site tracking CTR

d

Data Broker Data center Data exchange Data lake Data marketing Data mining Data quality Data science Data visualisation Data warehouse DBM DCO Deduplication Deep learning Deep linking Deep web Dimension Display advertising DMP DOOH DPO Drafts and Experiments Drive-to-Web DSP

e

Econometrics Emailing ePrivacy

f

Freemium

g

GAFA GDN GDPR Governance (data governance)

h

Header bidding HiPPO Hybrid app

i

Impression IoT ITP

j

JavaScript

k

KOL KPI

l

Landing page Lead Location-Based Marketing Lookalike (audience) Lookback window

m

M-Commerce Machine learning Martech Media mix Merchandising Messaging Metric Monetisation MTP analysis Multi-device Multichannel MVT

n

Native advertising Native app NATU NFC

o

O2O (Online to Offline) Omnichannel OOH advertising Open data Open source Opt-in OS

p

Phygital PII POEM Post impression Predictive (analysis) Privacy by Design PRM Programmatic Push notification

q

QR code Quality Score

r

Reach Referral Retargeting ROAS ROI ROPO RTB Run of network (RON) Run of site (ROS)

s

SaaS Scoring SDK SEA SEO Session Share of Voice (SOV) Showrooming Silo Sponsored link SSP Surface Web

t

Tag TMS Tracking Trading desk Trafficking

u

URI URL URN UX

v

View through conversion Virtual reality Voice assistant

w

Walled garden Webanalytics Webapplication Webrooming Webtesting