Customer Experience Online to offline – part 3: Finding the right measurement method for your strategy Charles Duenas
Strategy [MarTech Advirsor] Why marketers need to work with partners proficient in tech & marketing Hugo Loriot
Customer Experience Online to Offline—part 2: Second step to understanding ROPO with a deterministic approach Charles Duenas
Customer Experience What you should know before launching your chatbot – part 1 François Khoury Arthur Roudaut
Data Architecture [The Drum] Why retailers need to embrace cloud computing for growing sales Richard Wheaton
Customer Experience [CXM] Building tech to enhance – not hinder – Customer Experience Richard Wheaton
Home Blends & Trends Facebook turns 15: from Harvard dormitories to a social network empire Léa Kaniewski
Media Consulting [Ad Exchanger] Data consistency: the real challenge for marketers in a post-ITP world Hugo Loriot
Strategy Data governance: everything you need to know to support your data strategy Jérôme Colin Andrea Habre
Data Architecture [The Drum] Google Cloud Platform: what are the benefits for marketers? Richard Wheaton
Media Consulting Ad ID Consortium: the long march to identity resolution in the programmatic ecosystem Hugo Loriot
Home Blends & Trends Apple’s Intelligent Tracking Prevention in the advertising world: real threat or no sweat? Guillaume Coulomb
Home Blends & Trends [Medium] Dirigism, Chinese tech’s singular competitive advantage Arnaud Massonnie
Data Architecture [PerformanceIn] Digging deeper and combating fraud with machine learning Richard Wheaton
Home Blends & Trends Blockchain in digital advertising: on the road to more transparency? 55 - fifty-five
Customer Experience Data-driven marketing for luxury brands: shifting focus from products to clients Benoit Rojare
Media Consulting [Infographic] Amazon calls into question the online advertising ecosystem 55 - fifty-five
Home Blends & Trends Ads.txt: a first step towards transparency in the programmatic world Morgan Morty
Home Blends & Trends “In the U.S., Amazon represents 5 to 7% of the online advertising market” Hugo Loriot Nicolas Jaimes
Customer Experience Machine learning in a nutshell – part 3: improving audience segmentation with unsupervised learning Romain Warlop
Strategy [PerformanceIN] Measuring ROI on an Attribution Basis During Peak Holiday Season Richard Wheaton
Data Architecture AMP: how to collect advanced e-commerce data? – Part 2 Renaud Tedaldi Guillaume Sinnaeve
Data Architecture AMP: a mobile-first development method to boost your SEO – Part 1 Guillaume Sinnaeve Renaud Tedaldi
Home Blends & Trends [DecisionMarketing] How building a tech stack turns advertising into CRM Richard Wheaton
Home Blends & Trends [The Drum] At the crossroads: China, Europe & the US offer different ‘internet freedom’ models Arnaud Massonnie Richard Wheaton
Media Consulting Comparison Shopping Services: when Google opens itself up to the competition Julien Boudreau
Home Blends & Trends #TechJobs – The Journey of a Tracking Specialist: from art galleries to JavaScript Rebecca Dubois-Romo
Data Architecture [PerformanceIN] How data competence is the heart of performance marketing Richard Wheaton
Home Blends & Trends [Lovely Mobile News] Can eCommerce marketers make it all stack up? Richard Wheaton
Home Blends & Trends #TechJobs – When media buying specialists make you love advertising Julien Boudreau
Home Blends & Trends #BrandTalk: are voice assistants just fad gadgets, or the future of user experience? François Khoury
Strategy #GDPR compliance: a team effort with data and legal experts Guillaume Coulomb Alice Aguirregabiria
Home Blends & Trends #TechJobs – Data whisperers: learning more about data scientists Bridget Ssendagala
Home Blends & Trends Chinese diary — chapter 2: Exploring the world’s biggest e-commerce market Alina Mihaylova
Customer Experience Machine learning in a nutshell — part 2: Predicting future behaviour based on past data, with supervised learning Romain Warlop
Media Consulting Online to Offline — part 1: First step to understanding ROPO with the probabilistic approach Cedric Delzenne
Data Architecture Intelligent Tracking Prevention: when Apple sets out on a new Safari in the digital advertising wilderness François Khoury Merwan Benarbane
Customer Experience How we predicted the box-office revenue of "The Dark Tower" Kim Tran Romain Warlop
Data Architecture Ensuring data quality — part 2: Tools and processes to avoid missteps Paul Gallavardin
Home Blends & Trends Online publishers — the time for taking stock is over. Now must come the response. Mats Carduner
Home Blends & Trends Connected cars: could data reconcile consumers’ expectations with manufacturers’ reality? Jean-Hubert Cornet
Home Blends & Trends #BrandTalk: facing the tech revolution, the automotive industry is reinventing itself Claire Marx
Media Consulting In-housing media buying — Part 1: What does it mean for the future of agencies? Pierre Harand
Media Consulting Gravity alliance, Skyline coalition, News Media Alliance: the force awakens? Marie Brillant
Data Architecture #TechConf – Google Marketing Next 2017: What you should remember Pierre Harand Hugo Loriot
Home Blends & Trends Chinese diary — chapter 1: The miracle of Chinese mobile payments Alina Mihaylova
Customer Experience Facebook Messenger Chatbots: year one in review Alice Raffin François Khoury Quentin Nicolle-Chalot
Media Consulting Fail-proof recipe for a successful media business plan, by fifty-five Anaïs Ryterband
Media Consulting The key ingredient to a successful media business plan? Performance measurement. Anaïs Ryterband
Media Consulting Combining your DMP and Search strategies: how (not) to get lost along the way Pei Zhang
Home Blends & Trends Adobe, Oracle and Salesforce enter into their own Game of Martech Thrones against Google Pierre Harand Nicolas Jaimes
Customer Experience WeChat still more effective than apps for driving in-store sales and e-commerce #ChinaConnect2017 François Khoury
Customer Experience Optimise your WeChat strategy through Data & Analytics Cedric Delzenne Xiaoyan Le
Data Architecture Driving the performance of mobile apps (and only that?) with Facebook Analytics François Khoury Benoit De La Porte
Home Blends & Trends Rethinking advertising: placing utility at the heart of brand strategy Lan Anh Vu Hong
Home Blends & Trends The challenge behind ad blocking: adjusting to the Internet as an increasingly private space Mats Carduner
Strategy Cookies: Why the European Commission regulation could reinforce the domination of adtech walled gardens Mats Carduner
Media Consulting Shifts in media purchasing, data-fueled storytelling and the future of agencies Hugo Loriot
Media Consulting Multidevice, multichannel: how can we keep track of the connected customer? Hugo Loriot
Data Architecture Web Analytics in China: from good to great analytics behind the Firewall 55 - fifty-five