Customer ExperienceOnline to offline – part 3: Finding the right measurement method for your strategy Charles Duenas
Customer ExperienceEnriched in-store appointment system, a response to COVID-19 for the luxury industry – part 1 Tiyab Konlambigue Claire Dubot
Home Blends & Trends[Whitepaper] The definitive marketer’s guide to Google’s Ads Data Hub 55 - fifty-five
Home Blends & Trends[The Drum] Three questions digital marketers should ask about their 2021 strategy Richard Wheaton
Data Architecture[The Drum] 6 things marketers need to know about Google’s new analytics platform, GA4 Can Ozcer
Home Blends & Trends[Net Imperative] Top analytics tips: Why ecommerce retailers need to embrace GA4, the future of online measurement Can Ozcer
Home Blends & Trends[Clickz] How digital advertisers can navigate the updated cloud solutions from Google Jean-François Wassong
Data ArchitectureTutorial: how to deal with GTM New Preview and Debug Modes Clément Somon Guillaume Sinnaeve
Home Blends & Trends[Global Banking and Finance Review] The end of the cookie and the new era of digital marketing Richard Wheaton
Home Blends & Trends[Marketing Interactive] fifty-five appoints Cedric Delzenne to MD for APAC 55 - fifty-five
Home Blends & Trends[Clickz] Facebook ban: A unique opportunity to measure paid social’s revenue performance Hugo Loriot
Home Blends & TrendsPrivacy Sandbox: Google takes on the challenge of providing an alternative to advertising cookies… in just two years! Romain Warlop
Strategy[AdExchanger] Brand Marketers Are Needed To Build The Post-Third-Party Cookie Ecosystem Hugo Loriot
StrategyMarketers: use first-party data to build your strategy in the wake of COVID-19 Ivan Yuen Julian Yip
Strategy[The Drum] Milliseconds make millions: report finds faster site speed increases revenue for brands Richard Wheaton
Home Blends & TrendsAd fraud: how to spot invalid web traffic and protect your business from it Jasmine Jin
Home Blends & Trends#Techjobs – A different kind of Grand Slam for a tennis player turned HR manager Matthieu Nowak
Strategy[MarTech Advisor] Why marketers need to work with partners proficient in tech & marketing Hugo Loriot
Customer ExperienceOnline to Offline—part 2: Second step to understanding ROPO with a deterministic approach Charles Duenas
Customer ExperienceWhat you should know before launching your chatbot – part 1 François Khoury Arthur Roudaut
Data Architecture[The Drum] Why retailers need to embrace cloud computing for growing sales Richard Wheaton
Home Blends & TrendsFacebook turns 15: from Harvard dormitories to a social network empire Léa Kaniewski
Media Consulting[Ad Exchanger] Data consistency: the real challenge for marketers in a post-ITP world Hugo Loriot
Data Architecture[The Drum] Google Cloud Platform: what are the benefits for marketers? Richard Wheaton
Media ConsultingAd ID Consortium: the long march to identity resolution in the programmatic ecosystem Hugo Loriot
Home Blends & TrendsApple’s Intelligent Tracking Prevention in the advertising world: real threat or no sweat? Guillaume Coulomb
Home Blends & Trends[Medium] Dirigism, Chinese tech’s singular competitive advantage Arnaud Massonnie
Data Architecture[PerformanceIn] Digging deeper and combating fraud with machine learning Richard Wheaton
Home Blends & TrendsBlockchain in digital advertising: on the road to more transparency? 55 - fifty-five
Customer ExperienceData-driven marketing for luxury brands: shifting focus from products to clients Benoit Rojare
Media Consulting[Infographic] Amazon calls into question the online advertising ecosystem 55 - fifty-five
Home Blends & TrendsAds.txt: a first step towards transparency in the programmatic world Morgan Morty
Home Blends & Trends“In the U.S., Amazon represents 5 to 7% of the online advertising market” Hugo Loriot Nicolas Jaimes
Customer ExperienceMachine learning in a nutshell – part 3: improving audience segmentation with unsupervised learning Romain Warlop
Strategy[PerformanceIN] Measuring ROI on an attribution basis during peak holiday season Richard Wheaton
Data ArchitectureAMP: how to collect advanced e-commerce data? – Part 2 Renaud Tedaldi Guillaume Sinnaeve
Data ArchitectureAMP: a mobile-first development method to boost your SEO – Part 1 Guillaume Sinnaeve Renaud Tedaldi
Home Blends & Trends[DecisionMarketing] How building a tech stack turns advertising into CRM Richard Wheaton
Home Blends & Trends[The Drum] At the crossroads: China, Europe & the US offer different ‘internet freedom’ models Arnaud Massonnie Richard Wheaton
Media ConsultingComparison Shopping Services: when Google opens itself up to the competition Julien Boudreau
Home Blends & Trends#TechJobs – The Journey of a Tracking Specialist: from art galleries to JavaScript Rebecca Dubois-Romo
Data Architecture[PerformanceIN] How data competence is the heart of performance marketing Richard Wheaton
Home Blends & Trends[Lovely Mobile News] Can eCommerce marketers make it all stack up? Richard Wheaton
Home Blends & Trends#TechJobs – When media buying specialists make you love advertising Julien Boudreau
Home Blends & Trends#BrandTalk: are voice assistants just fad gadgets, or the future of user experience? François Khoury
Strategy#GDPR compliance: a team effort with data and legal experts Guillaume Coulomb Alice Aguirregabiria
Home Blends & Trends#TechJobs – Data whisperers: learning more about data scientists Bridget Ssendagala
Home Blends & TrendsChinese diary — chapter 2: Exploring the world’s biggest e-commerce market Alina Mihaylova
Customer ExperienceMachine learning in a nutshell — part 2: Predicting future behaviour based on past data, with supervised learning Romain Warlop
Media ConsultingOnline to Offline — part 1: First step to understanding ROPO with the probabilistic approach Cedric Delzenne
Data ArchitectureIntelligent Tracking Prevention: when Apple sets out on a new Safari in the digital advertising wilderness François Khoury Merwan Benarbane
Customer ExperienceHow we predicted the box-office revenue of "The Dark Tower" Kim Tran Romain Warlop
Data ArchitectureEnsuring data quality — part 2: Tools and processes to avoid missteps Paul Gallavardin
Home Blends & TrendsOnline publishers — the time for taking stock is over. Now must come the response. Mats Carduner
Home Blends & TrendsConnected cars: could data reconcile consumers’ expectations with manufacturers’ reality? Jean-Hubert Cornet
Home Blends & Trends#BrandTalk: facing the tech revolution, the automotive industry is reinventing itself Claire Marx
Media ConsultingIn-housing media buying — Part 1: What does it mean for the future of agencies? Pierre Harand
Media ConsultingGravity alliance, Skyline coalition, News Media Alliance: the force awakens? Marie Brillant
Data Architecture#TechConf – Google Marketing Next 2017: What you should remember Pierre Harand Hugo Loriot
Home Blends & TrendsChinese diary — chapter 1: The miracle of Chinese mobile payments Alina Mihaylova
Customer ExperienceFacebook Messenger Chatbots: year one in review Alice Raffin François Khoury Quentin Nicolle-Chalot
Media ConsultingFail-proof recipe for a successful media business plan, by fifty-five Anaïs Ryterband
Media ConsultingThe key ingredient to a successful media business plan? Performance measurement. Anaïs Ryterband
Media ConsultingCombining your DMP and Search strategies: how (not) to get lost along the way Pei Zhang
Home Blends & TrendsAdobe, Oracle and Salesforce enter into their own Game of Martech Thrones against Google Pierre Harand Nicolas Jaimes
Customer ExperienceWeChat still more effective than apps for driving in-store sales and e-commerce #ChinaConnect2017 François Khoury
Data ArchitectureDriving the performance of mobile apps (and only that?) with Facebook Analytics François Khoury Benoit De La Porte
Home Blends & TrendsRethinking advertising: placing utility at the heart of brand strategy Lan Anh Vu Hong
Home Blends & TrendsThe challenge behind ad blocking: adjusting to the Internet as an increasingly private space Mats Carduner
StrategyCookies: Why the European Commission regulation could reinforce the domination of adtech walled gardens Mats Carduner
Media ConsultingShifts in media purchasing, data-fueled storytelling and the future of agencies Hugo Loriot
Media ConsultingMultidevice, multichannel: how can we keep track of the connected customer? Hugo Loriot
Data ArchitectureWeb Analytics in China: from good to great analytics behind the Firewall 55 - fifty-five