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Authors
Avatar of author55 - fifty-five Avatar of authorAlexandre Hare Avatar of authorAndrea Habre Avatar of authorArnaud Massonnie Avatar of authorArthur Roudaut Avatar of authorBaosheng Gao Avatar of authorBenoit Rojare Avatar of authorCedric Delzenne Avatar of authorCharles Duenas Avatar of authorClaire Marx Avatar of authorClémence Lepic Avatar of authorElodie Zanella Avatar of authorFrançois Khoury Avatar of authorGautier Méric Avatar of authorGildas Valentin Avatar of authorGuillaume Coulomb Avatar of authorGuillaume Sinnaeve Avatar of authorHugo Loriot Avatar of authorJean-François Wassong Avatar of authorJérôme Colin Avatar of authorLéa Kaniewski Avatar of authorMats Carduner Avatar of authorMike Bettan Avatar of authorNicolas Vaudran Avatar of authorPaul Gallavardin Avatar of authorPei Zhang Avatar of authorPierre Harand Avatar of authorRenaud Tedaldi Avatar of authorRichard Wheaton Avatar of authorRomain Warlop Avatar of authorSamboy Camara Avatar of authorSamy Habib Avatar of authorXiaoyan Le
Customer Experience

Online to offline – part 3: Finding the right measurement method for your strategy

Avatar of authorCharles Duenas
Word of the Month - December 2019-EN

Word of the month – december 2019

how-hoteliers-can-get-started-with-data
Strategy

[Hotel Business] How hoteliers can get started with data

Avatar of authorRichard Wheaton
Home Blends & Trends

Monthly brandtech blend - November 2019

Avatar of authorClémence Lepic

Word of the month – november 2019

Strategy

[MarTech Advirsor] Why marketers need to work with partners proficient in tech & marketing

Avatar of authorHugo Loriot
Home Blends & Trends

Monthly brandtech blend – October 2019

Avatar of authorClémence Lepic
Customer Experience

How to launch your chatbot – part 2

Avatar of authorFrançois Khoury

Word of the month – october 2019

internalisation
Media Consulting

[Infographic] All secrets unveiled about marketing in-housing

Avatar of author55 - fifty-five
Media Consulting

[AdExchanger] Why marketers should embrace data clean rooms

Avatar of authorHugo Loriot
Customer Experience

Online to Offline—part 2: Second step to understanding ROPO with a deterministic approach

Avatar of authorCharles Duenas
Home Blends & Trends

Monthly brandtech blend – September 2019

Avatar of authorClémence Lepic

Word of the month – september 2019

chatbot
Customer Experience

What you should know before launching your chatbot – part 1

Avatar of authorFrançois Khoury Avatar of authorArthur Roudaut
computing
Data Architecture

[The Drum] Why retailers need to embrace cloud computing for growing sales

Avatar of authorRichard Wheaton
Customer Experience

[CXM] Building tech to enhance – not hinder – Customer Experience

Avatar of authorRichard Wheaton

Word of the month – august 2019

brandtech
Home Blends & Trends

Monthly brandtech blend – August 2019

Avatar of authorClémence Lepic
D2C
Strategy

Direct-to-consumer: the future of marketing is now

Avatar of authorJulie Hardy Avatar of authorSamuel Belfond
brandtech
Home Blends & Trends

Monthly brandtech blend – July 2019

Avatar of author55 - fifty-five
iPad
Home Blends & Trends

#TechConf – Apple WWDC 2019 Review

Avatar of authorFrançois Khoury
tech
Home Blends & Trends

#Techconf — Highlights from VivaTech 2019

Avatar of author55 - fifty-five

Word of the month – july 2019

Media Consulting

[The Drum] Sizmek activity in the Amazon

Avatar of authorRichard Wheaton
google
Home Blends & Trends

Monthly brandtech blend – June 2019

Avatar of author55 - fifty-five

Word of the month – june 2019

Facebook
Home Blends & Trends

Facebook turns 15: from Harvard dormitories to a social network empire

Avatar of authorLéa Kaniewski
facebook
Home Blends & Trends

#TechConf – Facebook F8 2019 highlights

Avatar of authorFrançois Khoury
challenge-itp-for-marketers
Media Consulting

[Ad Exchanger] Data consistency: the real challenge for marketers in a post-ITP world

Avatar of authorHugo Loriot
data-governance
Strategy

Data governance: everything you need to know to support your data strategy

Avatar of authorJérôme Colin Avatar of authorAndrea Habre
cloud
Data Architecture

[The Drum] Google Cloud Platform: what are the benefits for marketers?

Avatar of authorRichard Wheaton
programmatique
Media Consulting

Ad ID Consortium: the long march to identity resolution in the programmatic ecosystem

Avatar of authorHugo Loriot
adtech
Home Blends & Trends

Monthly brandtech blend – May 2019

Avatar of author55 - fifty-five

Word of the month – may 2019

simpsons-paradox-machine-learning
Data Architecture

#AI – Simpson’s Paradox, or, how to make numbers lie

Avatar of authorRomain Warlop
reinforcement learning
Customer Experience

Machine learning in a nutshell—part 4: reinforcement learning

Avatar of authorRomain Warlop
brandtech
Home Blends & Trends

Monthly brandtech blend – April 2019

Avatar of author55 - fifty-five
Safari
Home Blends & Trends

Apple’s Intelligent Tracking Prevention in the advertising world: real threat or no sweat?

Avatar of authorGuillaume Coulomb
Strategy

[The Drum] Data-driven marketing for luxury brands

Avatar of authorRichard Wheaton

Word of the month – april 2019

Strategy

[DecisionMarketing] Have companies done enough to comply with GDPR?

Avatar of authorRichard Wheaton
Home Blends & Trends

[Medium] Dirigism, Chinese tech’s singular competitive advantage

Avatar of authorArnaud Massonnie
machine learning
Data Architecture

[PerformanceIn] Digging deeper and combating fraud with machine learning

Avatar of authorRichard Wheaton
brandtech
Home Blends & Trends

Monthly brandtech blend – March 2019

Avatar of author55 - fifty-five

Word of the month – march 2019

data visualization
Data Architecture

How to make the most of your data with data visualization

Avatar of authorGildas Valentin
blockchain
Home Blends & Trends

Blockchain in digital advertising: on the road to more transparency?

Avatar of author55 - fifty-five
healthcare
Home Blends & Trends

#BrandTalk: when Big Data meets healthcare

Avatar of authorSamboy Camara Avatar of authorGautier Méric
luxury
Customer Experience

Data-driven marketing for luxury brands: shifting focus from products to clients

Avatar of authorBenoit Rojare

word of the month – february 2019

data lake
Data Architecture

Data lakes: a treasure within marketers’ reach

Avatar of authorElodie Zanella
marketing
Home Blends & Trends

Data marketing: 10 articles to start 2019 on the right foot

Avatar of author55 - fifty-five
Amazon advertising
Media Consulting

[Infographic] Amazon calls into question the online advertising ecosystem

Avatar of author55 - fifty-five
consent
Home Blends & Trends

#GDPR: 6-months on

Avatar of authorGuillaume Coulomb
Google
Home Blends & Trends

Google, Facebook… how are the others keeping up?

Avatar of author55 - fifty-five
platform
Home Blends & Trends

#Techconf – Google Cloud Next 2018: what you should remember

Avatar of authorSigbjørn Dybdahl
ads.txt
Home Blends & Trends

Ads.txt: a first step towards transparency in the programmatic world

Avatar of authorMorgan Morty
regulation
Home Blends & Trends

#GDPR and data privacy: a legislative world tour

Avatar of authorGuillaume Coulomb
market
Home Blends & Trends

“In the U.S., Amazon represents 5 to 7% of the online advertising market”

Avatar of authorHugo Loriot Avatar of authorNicolas Jaimes
unsupervised learning
Customer Experience

Machine learning in a nutshell – part 3: improving audience segmentation with unsupervised learning

Avatar of authorRomain Warlop

word of the month – december 2018

Black Friday
Home Blends & Trends

[Infographic] Everything you need to know about Black Friday

Avatar of author55 - fifty-five
Strategy

[PerformanceIN] Measuring ROI on an Attribution Basis During Peak Holiday Season

Avatar of authorRichard Wheaton
problem-solving
Customer Experience

[The Drum] How to target and understand your customer

Avatar of authorRichard Wheaton
UX analysis
Strategy

Webanalytics & UX analysis: unity is strength!

Avatar of authorTristan Urresola
amp-seo
Data Architecture

AMP: how to collect advanced e-commerce data? – Part 2

Avatar of authorRenaud Tedaldi Avatar of authorGuillaume Sinnaeve
pages
Data Architecture

AMP: a mobile-first development method to boost your SEO – Part 1

Avatar of authorGuillaume Sinnaeve Avatar of authorRenaud Tedaldi
Strategy

[Econsultancy] How ecommerce marketers can get started with attribution

Avatar of authorRichard Wheaton
RGPD
Home Blends & Trends

#GDPR beyond EU borders: what does this mean for my company?

Avatar of authorGuillaume Coulomb

word of the month – november 2018

apple
Home Blends & Trends

#TechConf – What to remember from the Apple Keynote 2018

Avatar of authorFrançois Khoury
outils
Home Blends & Trends

[DecisionMarketing] How building a tech stack turns advertising into CRM

Avatar of authorRichard Wheaton
attribution
Strategy

Getting attribution right

Avatar of author55 - fifty-five
Privacy China vs. Europe vs. USA
Home Blends & Trends

[The Drum] At the crossroads: China, Europe & the US offer different ‘internet freedom’ models

Avatar of authorArnaud Massonnie Avatar of authorRichard Wheaton
Google Shopping
Media Consulting

Comparison Shopping Services: when Google opens itself up to the competition

Avatar of authorJulien Boudreau
CDO
Home Blends & Trends

A CDO’s priority projects

Avatar of authorPierre Harand

word of the month – october 2018

customer-journey
Customer Experience

[Fourth Source] Designing tomorrow’s customers’ journey

Avatar of authorRichard Wheaton
tracking specialist
Home Blends & Trends

#TechJobs – The Journey of a Tracking Specialist: from art galleries to JavaScript

Avatar of authorRebecca Dubois-Romo
app
Home Blends & Trends

Meet WeChat and its magic features

Avatar of author55 - fifty-five
Data Architecture

[PerformanceIN] How data competence is the heart of performance marketing

Avatar of authorRichard Wheaton
tech
Home Blends & Trends

Is Chinese tech ready to take over the world?

Avatar of authorCedric Delzenne
ecommerce-marketers
Home Blends & Trends

[Lovely Mobile News] Can eCommerce marketers make it all stack up?

Avatar of authorRichard Wheaton
banking
Home Blends & Trends

#BrandTalk – Banking & Tech: the start of a new era

Avatar of authorNicolas Vaudran Avatar of authorSamy Habib

word of the month – september 2018

data marketing
Home Blends & Trends

10 Data Marketing articles to read over summer break

Avatar of author55 - fifty-five
data engineer
Home Blends & Trends

#TechJobs – Data engineer, the architect at the heart of data

Avatar of authorJérémy Caldas

word of the month – august 2018

eprivacy
Strategy

ePrivacy, a tsunami for advertisers?

Avatar of authorGuillaume Coulomb
media buying specialist
Home Blends & Trends

#TechJobs – When media buying specialists make you love advertising

Avatar of authorJulien Boudreau
voice-assistant

word of the month – july 2018

iOS
Customer Experience

#TechConf – What to remember from WWDC 2018

Avatar of authorFrançois Khoury
technology
Home Blends & Trends

#TechConf – VivaTech 2018: what you should remember

Avatar of author55 - fifty-five
AI
Customer Experience

#TechConf – Google I/O 2018: what you should remember

Avatar of authorFrançois Khoury
walled gardens
Home Blends & Trends

Walled gardens: GDPR will build even higher fences

Avatar of authorHugo Loriot
voice assistants
Home Blends & Trends

#BrandTalk: are voice assistants just fad gadgets, or the future of user experience?

Avatar of authorFrançois Khoury

word of the month – june 2018

facebook-mark-zuckerberg
Customer Experience

#TechConf – Facebook F8 2018: what you should remember

Avatar of authorFrançois Khoury
TMS
Data Architecture

Our advice for staying safe with TMS

Avatar of authorPaul Gallavardin
GDPR-ePrivacy
Strategy

#GDPR and ePrivacy: spot the difference

Avatar of authorGuillaume Coulomb Avatar of authorAlice Aguirregabiria

word of the month – may 2018

GDPR
Strategy

#GDPR – The 6 Commandments

Avatar of authorAlice Aguirregabiria
GDPR
Strategy

#GDPR compliance: a team effort with data and legal experts

Avatar of authorGuillaume Coulomb Avatar of authorAlice Aguirregabiria
CMOs
Home Blends & Trends

CMOs: the new gatekeepers for companies going digital

Avatar of authorMats Carduner

word of the month – april 2018

luxury
Home Blends & Trends

China Connect 2018: the rise of Made in China 2.0

Avatar of authorArnaud Massonnie
data scientist
Home Blends & Trends

#TechJobs – Data whisperers: learning more about data scientists

Avatar of authorBridget Ssendagala
second-party data

word of the month – march 2018

shopping
Home Blends & Trends

Chinese diary — chapter 2: Exploring the world’s biggest e-commerce market

Avatar of authorAlina Mihaylova
supervised
Customer Experience

Machine learning in a nutshell — part 2: Predicting future behaviour based on past data, with supervised learning

Avatar of authorRomain Warlop
ROPO
Media Consulting

Online to Offline — part 1: First step to understanding ROPO with the probabilistic approach

Avatar of authorCedric Delzenne
machine
Customer Experience

Machine learning in a nutshell  — part 1

Avatar of authorRomain Warlop

word of the month – february 2018

word of the month – january 2019

articles
Home Blends & Trends

10 Data Marketing articles to start 2018 on the right foot

Avatar of authorAndrea Habre
marketing
Home Blends & Trends

OK Google! …What happened in marketing and advertising in 2017?

Avatar of authorAndrea Habre
GDPR

word of the month – january 2018

advertising
Media Consulting

The mysteries of advertising on Amazon, revealed

Avatar of authorHugo Loriot
safari
Data Architecture

Intelligent Tracking Prevention: when Apple sets out on a new Safari in the digital advertising wilderness

Avatar of authorFrançois Khoury Avatar of authorMerwan Benarbane
modèle
Customer Experience

How we predicted the box-office revenue of "The Dark Tower"

Avatar of authorKim Tran Avatar of authorRomain Warlop

word of the month – december 2017

cloud
Data Architecture

Adobe Experience Cloud: your cheat sheet

Avatar of authorNicolas Taillet
marketing cloud
Data Architecture

Google and Salesforce announce a major partnership at Dreamforce 2017

Avatar of authorHugo Loriot

word of the month – november 2017

data quality
Data Architecture

Ensuring data quality — part 2: Tools and processes to avoid missteps

Avatar of authorPaul Gallavardin
content
Home Blends & Trends

Online publishers — the time for taking stock is over. Now must come the response.

Avatar of authorMats Carduner
data quality
Data Architecture

Ensuring data quality — part 1: Human skills to stay up to speed

Avatar of authorPaul Gallavardin

word of the month – october 2017

chinese
Strategy

Cybersecurity Law: China builds its new Great Wall

Avatar of authorBaosheng Gao
connected
Home Blends & Trends

Connected cars: could data reconcile consumers’ expectations with manufacturers’ reality?

Avatar of authorJean-Hubert Cornet
car
Home Blends & Trends

#BrandTalk: facing the tech revolution, the automotive industry is reinventing itself

Avatar of authorClaire Marx
media buying
Media Consulting

In-housing media buying — part 2: Is it a miracle cure?

Avatar of authorPierre Harand
in-housing media buying ship shore
Media Consulting

In-housing media buying — Part 1: What does it mean for the future of agencies?

Avatar of authorPierre Harand
analytics
Data Architecture

Google Analytics 360 Suite: your cheat sheet

Avatar of authorGuillaume Coulomb
gravity
Media Consulting

Gravity alliance, Skyline coalition, News Media Alliance: the force awakens?

Avatar of authorMarie Brillant
Data analyst
Home Blends & Trends

#TechJobs – I’m a data analyst

Avatar of authorAntoine Barczewski
brand safety
Media Consulting

100% Brand Safe Programmatic Display: mission impossible?

Avatar of authorMarie Brillant
online
Data Architecture

#TechConf – Google Marketing Next 2017: What you should remember

Avatar of authorPierre Harand Avatar of authorHugo Loriot
Big Data
Customer Experience

Applying Big Data to online merchandising

Avatar of authorGwenn Charlot
Adobe Summit
Data Architecture

#TechConf – Adobe Summit 2017: What You Should Remember

Avatar of authorNicolas Taillet
smart object
Data Architecture

Big Brother is watching… From the fridge?

Avatar of authorAlexandre Hare Avatar of authorGuillaume Sinnaeve
chinese-diary
Home Blends & Trends

Chinese diary — chapter 1: The miracle of Chinese mobile payments

Avatar of authorAlina Mihaylova
messenger-facebook-chatbots
Customer Experience

Facebook Messenger Chatbots: year one in review

Avatar of authorAlice Raffin Avatar of authorFrançois Khoury Avatar of authorQuentin Nicolle-Chalot
Facebook-F8-2017
Customer Experience

#TechConf – Facebook F8 2017: what you should remember

Avatar of authorFrançois Khoury
DMP
Strategy

DMPs made easy: how to be ready for organisational change

Avatar of authorAlice Raffin
ROI
Media Consulting

Fail-proof recipe for a successful media business plan, by fifty-five

Avatar of authorAnaïs Ryterband
performance
Media Consulting

The key ingredient to a successful media business plan? Performance measurement.

Avatar of authorAnaïs Ryterband
DMP-SEA
Media Consulting

Combining your DMP and Search strategies: how (not) to get lost along the way

Avatar of authorPei Zhang
shopping mall foursquare analytics
Customer Experience

Foursquare releases its Analytics Platform for retailers in the US

Avatar of authorHugo Loriot
adobe-oracle-salesforce
Home Blends & Trends

Adobe, Oracle and Salesforce enter into their own Game of Martech Thrones against Google

Avatar of authorPierre Harand Avatar of authorNicolas Jaimes
ad fraud transparency
Media Consulting

How ad fraud threatens the whole programmatic industry

Avatar of authorHugo Loriot
store
Customer Experience

WeChat still more effective than apps for driving in-store sales and e-commerce #ChinaConnect2017

Avatar of authorFrançois Khoury
WeChat
Customer Experience

Optimise your WeChat strategy through Data & Analytics

Avatar of authorCedric Delzenne Avatar of authorXiaoyan Le
Data lake
Data Architecture

Data lake, DMP: same same but different

Avatar of authorPierre Harand Avatar of authorJean-François Wassong
mobile
Data Architecture

Driving the performance of mobile apps (and only that?) with Facebook Analytics

Avatar of authorFrançois Khoury Avatar of authorBenoit De La Porte
digital
Strategy

CMO reloaded: on trust, transparency and digital transformation

Avatar of authorLan Anh Vu Hong
second-party data
Media Consulting

When brands pool their data: from experimentation to industrialisation

Avatar of authorMike Bettan
message
Media Consulting

Right time, right place… So what now?

Avatar of authorRichard Wheaton
privacy
Strategy

Data protection: a new trust agreement

Avatar of authorCéline Craipeau
european
Home Blends & Trends

Entrepreneurs without borders: a visa for European growth

Avatar of authorArnaud Massonnie
brand utility
Home Blends & Trends

Rethinking advertising: placing utility at the heart of brand strategy

Avatar of authorLan Anh Vu Hong
ad blocking
Home Blends & Trends

The challenge behind ad blocking: adjusting to the Internet as an increasingly private space

Avatar of authorMats Carduner
bots
Customer Experience

Planet of the Bots

Avatar of authorHugo Loriot
regulation
Strategy

Cookies: Why the European Commission regulation could reinforce the domination of adtech walled gardens

Avatar of authorMats Carduner
marketing
Home Blends & Trends

Brandtech in a Few Questions – And Pictures

Avatar of author55 - fifty-five
media
Media Consulting

Shifts in media purchasing, data-fueled storytelling and the future of agencies

Avatar of authorHugo Loriot
user
Media Consulting

Multidevice, multichannel: how can we keep track of the connected customer?

Avatar of authorHugo Loriot
analytics in China
Data Architecture

Web Analytics in China: from good to great analytics behind the Firewall

Avatar of author55 - fifty-five
ad blocking
Strategy

Ad blocking: adoption, reactions and opportunities

Avatar of author55 - fifty-five
cookies-consent
Data Architecture

[Video] Cookies for Dummies

Avatar of author55 - fifty-five

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