Cookies: Why the European Commission regulation could reinforce the domination of adtech walled gardens

The reform project aiming to reinforce online data privacy that was proposed by the European Commission last week has been received very negatively by the advertising industry. Many analysts feel that, while this regulation will weaken the position of online publishers even more, it will reinforce that of Internet giants such as Google and Facebook. Mats Carduner, CEO of data company fifty-five, gives us his insight in this interview by ad-exchange.fr.

Entrepreneurs without borders: a visa for European growth

The question of internationalisation as a driver of growth arises at some point for all entrepreneurs today, after they have moved from small start-ups to dynamic SMBs.
Two months after the G20 Young Entrepreneurs’ Alliance summit was held in Beijing, and as political discussion is in full swing, there is still too little being done to simplify international mobility for young companies, and to unify fiscal and legislative frameworks among different countries. Europe should be at the forefront of this effort.

Planet of the Bots

Few announcements have been as highly anticipated as the launch of a bot platform for Facebook’s Messenger. The site, with some 900 million users, is in a prime position to bring the use of conversational bots, which exist already with other messaging apps, to big brands.

Brandtech in a Few Questions – And Pictures

fifty-five, who recently joined Brandtech group You & Mr Jones, hosted well-known brands in March 2016 for a conference held at Google’s Paris office: Allianz, Danone, Volvo, AXA, Sigfox, Aufeminin, Parrot, and Snips, a start-up. Brandtech was the topic of the day.
The cartoonist Deligne took this chance to capture a moment in the quickly-evolving world of marketing.

Multidevice, multichannel: how can we keep track of the connected customer?

Oh if only I could keep track of my clients from their digital to their physical interaction with my brand… And if only I could adapt messages from one screen to another to avoid repeating the same thing twice to the same person…
What once could be considered a marketing director’s fantasy is actually becoming real as the giants of adtech have understood that realising such a dream could open up major advertising budgets.
Hugo Loriot, Media Technologies Director at fifty-five has accepted to detail for Viuz the possibilities offered by new personalisation and measuring methods that rely on the use of unique user identification between screens and sales channels. According to Hugo, this is an enormous opportunity that companies will need to take as it rapidly transforms into a necessity.

 

 

Web Analytics in China: from good to great analytics behind the Firewall

The Chinese Internet is one-of-a-kind, and using Google Analytics raises a few challenges. Yet, Google Analytics remains one of the most popular webanalytics tools for the top Chinese e-commerce sites, because of its superior functionalities.
Data Integrity is a challenge in China, but it can be addressed. Here are the main things to bear in mind, and a few tips to do great Analytics, even behind the Great Firewall.

Cookies for Dummies

What if you'd get along with cookies again? Disclaimer: this is not a recipe!
Cookie Consent is the solution that will get you in compliance with privacy laws. Specifically designed to take into account publishers' and users' interests, Cookie Consent maximises the cookie acceptance rate while setting up a relationship of trust.

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Publication

Lan Anh Vu Hong

Crédits photo

Mats Carduner, Adobe Stock & Unsplash

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