Scroll to top of page

Glossary

Big data

The concept of big data became very popular in the 2010s but still remains quite nebulous. It actually refers to the massive amount of data collected by organisations, data that are today exploitable thanks to recent progress in IT. Big data methodologies enable these organisations to gain precious insights on their own activity and clients, and to predict specific events with a high confidence interval. The marketing field, particularly, has entirely rebuilt itself to face the stakes of big data: indeed, it is mostly the digital and the advertising industries that generate but also reuse these data. 

Big data is often described using 5 Vs: Volume, Velocity (almost everything happens in real time), Variety, Veracity and Value.

Glossary

close legal

À propos

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec a venenatis dolor, non ornare ligula. Nam ultricies elementum tellus, sed pulvinar libero egestas nec. Fusce facilisis nulla vestibulum, commodo neque eget, dapibus lacus. Aliquam neque felis, sagittis nec consequat sed, commodo ac ipsum. Sed neque tortor, semper quis viverra et, malesuada et eros. Donec at dui ut ligula pharetra aliquet. Etiam dapibus semper orci. Integer efficitur dolor tortor, nec mattis elit placerat vel. Ut nulla enim, lacinia in pharetra id, convallis vitae massa. Donec neque est, tincidunt non ullamcorper commodo, tincidunt non turpis. Pellentesque viverra enim a sapien placerat, ut volutpat mauris condimentum. Proin tincidunt sollicitudin dui, sit amet condimentum ante commodo a. Aenean posuere aliquam purus, sed aliquam magna sagittis finibus. Morbi molestie feugiat feugiat. Phasellus tempus in dolor vel maximus. Cras efficitur sagittis lorem porta iaculis. Maecenas sed hendrerit urna. In mattis posuere purus, sit amet placerat arcu posuere quis. Etiam nec arcu nec magna interdum maximus. Integer sit amet lacus neque. Curabitur interdum molestie magna, in scelerisque tellus iaculis sed. Sed nec metus ut purus efficitur laoreet a quis eros. Proin dui dui, dignissim eget risus sit amet, bibendum condimentum velit. Maecenas in justo eu elit eleifend consectetur. Aenean scelerisque fringilla sollicitudin. Nam sem nibh, pharetra nec lacus non, mollis interdum odio. Aliquam sollicitudin posuere nibh sed eleifend.

Édition

55 SAS, 5 — 7 rue d'Athènes

75009 Paris

+33 1 76 21 91 37

Hébergement

OVH SAS

2, rue Kellermann

59100 Roubaix

+33 8 20 69 87 65

Publication

Lan Anh Vu Hong

Crédits photo

Mats Carduner, Adobe Stock & Unsplash

Vous avez aimé nos nouvelles fraîches sur l'état du marché brandtech ? Inscrivez vous à notre newsletter