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Glossary

Affiliate marketing

Affiliate marketing is a performance-based business referral system between an advertiser and an affiliate. The advertiser opens an affiliate program with a specific revenue sharing model (percentage of turnover, fixed commission per lead...), sets delivery conditions and provides the creative material. The affiliate is a publisher that bears the cost of the advertising campaign among its targeted audience and its CRM database, and is paid depending on the number of leads or sales that his action generated.

Affiliate marketing mainly takes place through platforms that connect advertisers and affiliates; they are paid a percentage of the the affiliate’s commission. Google Adsense, for instance, is Google’s affiliate marketing service.

Glossary

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Édition

55 SAS, 5 — 7 rue d'Athènes

75009 Paris

+33 1 76 21 91 37

Hébergement

OVH SAS

2, rue Kellermann

59100 Roubaix

+33 8 20 69 87 65

Publication

Lan Anh Vu Hong

Crédits photo

Mats Carduner, Adobe Stock & Unsplash

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