WeChat

3 posts

Facebook Messenger Chatbots: year one in review

Since Facebook announced during its F8 2016 – the annual Facebook gathering for developers – that bots would be integrated into its Messenger platform, bot creation for its messaging service has been growing non-stop. In November 2016, during the Web Summit in Lisbon, Frenchman David Marcus, the brain behind Messenger, assured attendees that 33,000 developers had already participated in the creation of 34,000 bots*!

Optimise your WeChat strategy through Data & Analytics

WeChat presents tremendous opportunities for brands to engage with their customers, but also generates many frustrations because of a lack of tangible brand and business impact.
Do you want to go beyond standard WeChat KPIs like reach and fan acquisition, and start measuring engagement and conversion? Do you want to start optimising your WeChat performance and drive business results more effectively? Are you curious about WeChat analytics, both in terms of tools and applications?

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Édition

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Publication

Lan Anh Vu Hong

Crédits photo

Mats Carduner, Adobe Stock & Unsplash

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