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Google Marketing Next 2017: What you should remember

Google Marketing Next − the yearly big event for the Mountain View giant, dedicated to its advertising products for measurement and activation – took place in San Francisco from 22 to 24 May. 55 was there, and took note of three trends and major announcements from Google.

 

Adobe Summit 2017: What You Should Remember

This year’s Adobe Summit EMEA was held in London on May 10th and 11th, and, as usual, conferences were full of useful information. The 2017 theme echoed last year’s (the Client): Customer Experience. The Summit is always highly anticipated, as it is the moment where big announcements are made about upcoming changes for Adobe tools and their various uses. Beyond the notable presence of Colin Firth (!), we jotted down the following announcements:

Web Analytics in China: from good to great analytics behind the Firewall

The Chinese Internet is one-of-a-kind, and using Google Analytics raises a few challenges. Yet, Google Analytics remains one of the most popular webanalytics tools for the top Chinese e-commerce sites, because of its superior functionalities.
Data Integrity is a challenge in China, but it can be addressed. Here are the main things to bear in mind, and a few tips to do great Analytics, even behind the Great Firewall.

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Lan Anh Vu Hong

Crédits photo

Mats Carduner, Adobe Stock & Unsplash

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