Walled gardens: GDPR will build even higher fences

Doors and gates are closing, while APIs are under lock and key: GDPR and recent data leaks mean that platforms are filtering data access for external partners.
What effect will the GDPR (and the resulting heightened data vigilance) have on brands and so-called walled gardens?

Hugo Loriot, Global Director Media at fifty-five, explains it all.

GDPR and ePrivacy: spot the difference

There’s been a lot of talk about the terms of the GDPR (General Data Protection Regulation) and ePrivacy Regulation, but – contrary to what many seem to believe – the two may not be referenced interchangeably. To avoid any confusion, fifty-five explains the difference between these two regulations and their scopes of application.

 

CMOs: the new gatekeepers for companies going digital

What is Tesla? A car manufacturer? A pioneer in renewable energy? A tech company? It’s a mix of all three, but it’s also a great example of the way companies are changing in the digital era, and of the growing importance of marketing.

China Connect 2018: the rise of Made in China 2.0

During its 8th edition on 7-8 March 2018 in Paris, the China Connect conference brought together over 40 speakers from around the world. The two days were rich in takeaways, as usual, about trends and shifts in the Middle Kingdom.

 

#TechJobs - Data whisperers: learning more about data scientists

Ahhh, big data. This concept has revolutionised the business world, and determines the strategies of many companies who must follow the trend as best they can. But big data has also created a whole new range of experts. A whole new series of jobs has emerged, including data analysts, data scientists, and data engineers.

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