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Connected cars: could data reconcile consumers’ expectations with manufacturers’ reality?

There are some seriously crazy figures being thrown around about the connected car market. The biggest consulting firms and financial analysts estimate that it will be worth $500 billion by 2025 (compared to an automotive industry valued at $2,000 billion in 2016)* – an enormous ratio. What does “connected cars” actually mean? There are many different types of applications, including everything from a simple GPS and infotainment to extending one’s house with a new living room space, and even personalised smart driving.

BrandTalk by fifty-five: facing the tech revolution, the automotive industry is reinventing itself

On May 11, fifty-five hosted an informal discussion about technology and the automotive industry, the first instalment of its “BrandTalk” series. The series, which takes the form of an open conversation club, is piloted by fifty-five and seeks to bring together players in a given industry with diverse backgrounds, so that everyone might benefit from different points of view on subjects relating to digital media and data.

Mike Bettan

— Head of Media Expertise & Innovation, France

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Édition

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Publication

Lan Anh Vu Hong

Crédits photo

Mats Carduner, Adobe Stock & Unsplash

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