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Google Marketing Next 2017: What you should remember

Google Marketing Next − the yearly big event for the Mountain View giant, dedicated to its advertising products for measurement and activation – took place in San Francisco from 22 to 24 May. 55 was there, and took note of three trends and major announcements from Google.

 

Combining your DMP and Search strategies: how (not) to get lost along the way

You may think “too much data kills data,” but when it comes to data, quality is more of an issue than quantity. How can data be intelligently organised and used, and easily activated across the media mix to address business needs? This is where the DMP, or Data Management Platform, comes in. Its role is crucial. Use of a DMP for media campaigns will vary according to the media being engaged, particularly for search campaigns, and especially for RLSA (Remarketing List for Search Ads). The objective here is to explain how activating a DMP for Adwords campaigns is particularly specific and complex, and to share fifty-five’s tips for better campaign monitoring and a more precise measure of performance.

Pei Zhang

— Head of Media Expertise & Innovation

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Édition

55 SAS, 5 — 7 rue d'Athènes

75009 Paris

+33 1 76 21 91 37

Hébergement

OVH SAS

2, rue Kellermann

59100 Roubaix

+33 8 20 69 87 65

Publication

Lan Anh Vu Hong

Crédits photo

Mats Carduner, Adobe Stock & Unsplash

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