privacy

4 posts

Cybersecurity Law: China builds its new Great Wall

In June 2017, China’s newly-established cybersecurity law came into effect. The law refines rules about personal information protection and related sanctions, and defines rules about cross-border data transmission. The establishment of the law standardises network operators’ rights and duties in Chinese cyberspace, and sets forth clear guidelines regarding data use both for local companies and international brands operating in China. Should these new laws be cause for concern for Western multinational brands and tech companies?

Data protection: a new trust agreement

The client is king in marketing, and the client’s needs are at the forefront of the design process for new services. Certain questions gnaw away at marketers from Monday to Friday, such as “Are we providing the best possible user experience?”, “What does the app we’re developing truly offer?”, or “Does our product respond to a real market needs?” First answers to these responses can be provided by data: if a user visits my site, I know what product interests him or her; if he or she has read articles on a partner’s platform, I know what tone to use when I address him or her.

Cookies: Why the European Commission regulation could reinforce the domination of adtech walled gardens

The reform project aiming to reinforce online data privacy that was proposed by the European Commission last week has been received very negatively by the advertising industry. Many analysts feel that, while this regulation will weaken the position of online publishers even more, it will reinforce that of Internet giants such as Google and Facebook. Mats Carduner, CEO of data company fifty-five, gives us his insight in this interview by ad-exchange.fr.

Cookies for Dummies

What if you'd get along with cookies again? Disclaimer: this is not a recipe!
Cookie Consent is the solution that will get you in compliance with privacy laws. Specifically designed to take into account publishers' and users' interests, Cookie Consent maximises the cookie acceptance rate while setting up a relationship of trust.

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Édition

55 SAS, 5 — 7 rue d'Athènes

75009 Paris

+33 1 76 21 91 37

Hébergement

OVH SAS

2, rue Kellermann

59100 Roubaix

+33 8 20 69 87 65

Publication

Lan Anh Vu Hong

Crédits photo

Mats Carduner, Adobe Stock & Unsplash

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