organisation

12 posts

Walled gardens: GDPR will build even higher fences

Doors and gates are closing, while APIs are under lock and key: GDPR and recent data leaks mean that platforms are filtering data access for external partners.
What effect will the GDPR (and the resulting heightened data vigilance) have on brands and so-called walled gardens?

Hugo Loriot, Global Director Media at fifty-five, explains it all.

GDPR and ePrivacy: spot the difference

There’s been a lot of talk about the terms of the GDPR (General Data Protection Regulation) and ePrivacy Regulation, but – contrary to what many seem to believe – the two may not be referenced interchangeably. To avoid any confusion, fifty-five explains the difference between these two regulations and their scopes of application.

 

CMOs: the new gatekeepers for companies going digital

What is Tesla? A car manufacturer? A pioneer in renewable energy? A tech company? It’s a mix of all three, but it’s also a great example of the way companies are changing in the digital era, and of the growing importance of marketing.

#TechJobs - Data whisperers: learning more about data scientists

Ahhh, big data. This concept has revolutionised the business world, and determines the strategies of many companies who must follow the trend as best they can. But big data has also created a whole new range of experts. A whole new series of jobs has emerged, including data analysts, data scientists, and data engineers.

I’m a data analyst

By all accounts, I have the sexiest job of the century*. 
I’m not a model or a rock star - I’m a data analyst.

DMPs made easy: how to be ready for organisational change

“DMP” is the acronym on everyone’s lips, and these days is well-known by most advertisers in Europe and in the US. Today, Data Management Platforms are used by 68% of publishers, media agencies, and brands in Europe*. However, when setting up a DMP, there is one question that is usually asked too late: “What about governance?” If a company implementing a DMP does not consider rethinking its internal structure, the DMP might fall short of its full potential.

Data lake, DMP: same same but different

In recent years, data lake and data management platform (DMP) projects have multiplied in companies, where they are sometimes used alongside each other.
But what is a data lake, what is it used for, and how is it different from a DMP?
Pierre Harand, Managing Director France, and Jean-François Wassong, Global Technology Director at fifty-five, provide their explanations and insights.

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