future of agencies

7 posts

CMOs: the new gatekeepers for companies going digital

What is Tesla? A car manufacturer? A pioneer in renewable energy? A tech company? It’s a mix of all three, but it’s also a great example of the way companies are changing in the digital era, and of the growing importance of marketing.

OK Google! ...What happened in marketing and advertising in 2017?

Is it safe to say that 2017 was a pivotal year for the world of marketing and advertising? We’ve outlined six trends that marked the past year that you’ll likely be hearing more about in 2018. As the year begins, it’s a good time to think about current concerns in the industry, and to fully understand new trends!

Media-buy: is internalisation the new trend? Take our survey!

Advertisers are understanding that data is key to building a consistent and innovative brand experience, and that it is no longer just a media resource but a strategic topic that should be shared across the organisation globally. As a consequence, some advertisers have recently started to bring media-buy in-house.

Brandtech in a Few Questions – And Pictures

fifty-five, who recently joined Brandtech group You & Mr Jones, hosted well-known brands in March 2016 for a conference held at Google’s Paris office: Allianz, Danone, Volvo, AXA, Sigfox, Aufeminin, Parrot, and Snips, a start-up. Brandtech was the topic of the day.
The cartoonist Deligne took this chance to capture a moment in the quickly-evolving world of marketing.

close legal

À propos

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec a venenatis dolor, non ornare ligula. Nam ultricies elementum tellus, sed pulvinar libero egestas nec. Fusce facilisis nulla vestibulum, commodo neque eget, dapibus lacus. Aliquam neque felis, sagittis nec consequat sed, commodo ac ipsum. Sed neque tortor, semper quis viverra et, malesuada et eros. Donec at dui ut ligula pharetra aliquet. Etiam dapibus semper orci. Integer efficitur dolor tortor, nec mattis elit placerat vel. Ut nulla enim, lacinia in pharetra id, convallis vitae massa. Donec neque est, tincidunt non ullamcorper commodo, tincidunt non turpis. Pellentesque viverra enim a sapien placerat, ut volutpat mauris condimentum. Proin tincidunt sollicitudin dui, sit amet condimentum ante commodo a. Aenean posuere aliquam purus, sed aliquam magna sagittis finibus. Morbi molestie feugiat feugiat. Phasellus tempus in dolor vel maximus. Cras efficitur sagittis lorem porta iaculis. Maecenas sed hendrerit urna. In mattis posuere purus, sit amet placerat arcu posuere quis. Etiam nec arcu nec magna interdum maximus. Integer sit amet lacus neque. Curabitur interdum molestie magna, in scelerisque tellus iaculis sed. Sed nec metus ut purus efficitur laoreet a quis eros. Proin dui dui, dignissim eget risus sit amet, bibendum condimentum velit. Maecenas in justo eu elit eleifend consectetur. Aenean scelerisque fringilla sollicitudin. Nam sem nibh, pharetra nec lacus non, mollis interdum odio. Aliquam sollicitudin posuere nibh sed eleifend.

lego

Mats Carduner, Adobe Stock & Unsplash

Vous avez aimé nos nouvelles fraîches sur l'état du marché brandtech ? Inscrivez vous à notre newsletter