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Facebook Messenger Chatbots: year one in review

Since Facebook announced during its F8 2016 – the annual Facebook gathering for developers – that bots would be integrated into its Messenger platform, bot creation for its messaging service has been growing non-stop. In November 2016, during the Web Summit in Lisbon, Frenchman David Marcus, the brain behind Messenger, assured attendees that 33,000 developers had already participated in the creation of 34,000 bots*!

Cookies: Why the European Commission regulation could reinforce the domination of adtech walled gardens

The reform project aiming to reinforce online data privacy that was proposed by the European Commission last week has been received very negatively by the advertising industry. Many analysts feel that, while this regulation will weaken the position of online publishers even more, it will reinforce that of Internet giants such as Google and Facebook. Mats Carduner, CEO of data company fifty-five, gives us his insight in this interview by ad-exchange.fr.

Planet of the Bots

Few announcements have been as highly anticipated as the launch of a bot platform for Facebook’s Messenger. The site, with some 900 million users, is in a prime position to bring the use of conversational bots, which exist already with other messaging apps, to big brands.

Multidevice, multichannel: how can we keep track of the connected customer?

Oh if only I could keep track of my clients from their digital to their physical interaction with my brand… And if only I could adapt messages from one screen to another to avoid repeating the same thing twice to the same person…
What once could be considered a marketing director’s fantasy is actually becoming real as the giants of adtech have understood that realising such a dream could open up major advertising budgets.
Hugo Loriot, Media Technologies Director at fifty-five has accepted to detail for Viuz the possibilities offered by new personalisation and measuring methods that rely on the use of unique user identification between screens and sales channels. According to Hugo, this is an enormous opportunity that companies will need to take as it rapidly transforms into a necessity.

 

 

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Lan Anh Vu Hong

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Mats Carduner, Adobe Stock & Unsplash

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