China

4 posts

Optimise your WeChat strategy through Data & Analytics

WeChat presents tremendous opportunities for brands to engage with their customers, but also generates many frustrations because of a lack of tangible brand and business impact.
Do you want to go beyond standard WeChat KPIs like reach and fan acquisition, and start measuring engagement and conversion? Do you want to start optimising your WeChat performance and drive business results more effectively? Are you curious about WeChat analytics, both in terms of tools and applications?

Web Analytics in China: from good to great analytics behind the Firewall

The Chinese Internet is one-of-a-kind, and using Google Analytics raises a few challenges. Yet, Google Analytics remains one of the most popular webanalytics tools for the top Chinese e-commerce sites, because of its superior functionalities.
Data Integrity is a challenge in China, but it can be addressed. Here are the main things to bear in mind, and a few tips to do great Analytics, even behind the Great Firewall.

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Édition

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75009 Paris

+33 1 76 21 91 37

Hébergement

OVH SAS

2, rue Kellermann

59100 Roubaix

+33 8 20 69 87 65

Publication

Lan Anh Vu Hong

Crédits photo

Mats Carduner, Adobe Stock & Unsplash

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