Scroll to top of page

Facebook F8 2017: what you should remember

This week was the 2017 edition of F8: the annual conference where Facebook announces new features for its platform and products.

Here are the latest ones:

  • A new Augmented RealityAugmented RealityAugmented reality, or AR, is a set of technologies allowing the integration of an image or a video (2D or 3D) into reality. Learn more platform which allows to create augmented pics with object recognition and powerful filter features. With this new platform, Facebook will propose a new filter advertising format to brands (check out the Nike filter). Should Snapchat be worried?
  • Facebook Spaces, the new Virtual Reality social experience brought by the Oculus Rift helmet, offers the opportunity to interact with your friends via an avatar (see demo). You can also use your avatar to make video calls through Messenger.
  • Messenger v2.0
    • Facebook started with a few insights about its messaging service, announcing that 2 billion messages are now exchanged between brands and users each month, and that 100,000 bots have been built up to date
    • Discovery feature fosters the discovery of brand and business bots
    • Parametric QR codes activate different functionalities based on which code was scanned. For instance, a restaurant could put a different code on each table to pass along to the bot where food should be served.
    • Chat extensions will add new rich media features to Messenger (e.g.: broadcasting music via Spotify or Apple Music extensions)
    • AI-powered smart replies bring intelligence to Messenger discussions by providing automatic messages generated from other Facebook brand content (i.e.: fan page posts)
    • More information about this new major release on Facebook for developers blog and on the platform changelog
  • Facebook Analytics
    • Analytics gets smarter with a machine learningmachine learningMachine learning is an artificial intelligence system that is based on algorithms' learning skills. These “learning skills”rely on the repetition of an action: consequently, their results improve over time.Learn more boost and greater customisability, thus becoming a source of valuable customer insights for marketers (and not just a developer tool anymore).
    • With Custom Dashboards, it is now possible for marketers to gather their favorite reports on a single screen, thus putting what’s important to them front and center.
    • Omni-channel analytics is extended to fan Pages and in-store sales. Brands can now measure and understand the interactions users have with their Page alongside their activity on other digital assets (website, app, bot...).

“For example, an e-commerce business can measure if people who comment on an item featured in their Page post go on to view an item on their website, or purchase it in their app. The ability to view customer behavior across different channels gives businesses a unique ability to learn about and optimise their full customer journey to drive growth.”
(Facebook for Developers blog)

    • With Automated insights, Facebook Analytics aims at reducing your time spent searching for clues in analytics tools. This new feature will leverage machine learning and artificial intelligenceartificial intelligenceArtificial intelligence (often shortened AI) is a subdiscipline of cognitive science. It refers to all the technologies and methodologies that aim at building computer programs that mimic human intelligence and cognitive functions (reasoning and perceptions).Learn more to easily bring valuable insights to marketers.
“Using advanced machine learning and artificial intelligence, Automated insights enable you to see insights such as changes in purchases for a new version of your app, or variations in engagement across people in different cities.”
(Facebook for Developers blog)

 

 

 

Facebook Analytics

As you will have noticed, most of these announcements reveal a strong focus of the Menlo Park group towards Artificial Intelligence, to boost user experience as well as business benefits. See you in 2018 for more exciting news!

Want to learn more? Catch-up the keynote here or read the Twitter Moment feed!

Want to learn more? Get in touch!

20-04-2017

close legal

À propos

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec a venenatis dolor, non ornare ligula. Nam ultricies elementum tellus, sed pulvinar libero egestas nec. Fusce facilisis nulla vestibulum, commodo neque eget, dapibus lacus. Aliquam neque felis, sagittis nec consequat sed, commodo ac ipsum. Sed neque tortor, semper quis viverra et, malesuada et eros. Donec at dui ut ligula pharetra aliquet. Etiam dapibus semper orci. Integer efficitur dolor tortor, nec mattis elit placerat vel. Ut nulla enim, lacinia in pharetra id, convallis vitae massa. Donec neque est, tincidunt non ullamcorper commodo, tincidunt non turpis. Pellentesque viverra enim a sapien placerat, ut volutpat mauris condimentum. Proin tincidunt sollicitudin dui, sit amet condimentum ante commodo a. Aenean posuere aliquam purus, sed aliquam magna sagittis finibus. Morbi molestie feugiat feugiat. Phasellus tempus in dolor vel maximus. Cras efficitur sagittis lorem porta iaculis. Maecenas sed hendrerit urna. In mattis posuere purus, sit amet placerat arcu posuere quis. Etiam nec arcu nec magna interdum maximus. Integer sit amet lacus neque. Curabitur interdum molestie magna, in scelerisque tellus iaculis sed. Sed nec metus ut purus efficitur laoreet a quis eros. Proin dui dui, dignissim eget risus sit amet, bibendum condimentum velit. Maecenas in justo eu elit eleifend consectetur. Aenean scelerisque fringilla sollicitudin. Nam sem nibh, pharetra nec lacus non, mollis interdum odio. Aliquam sollicitudin posuere nibh sed eleifend.

Édition

55 SAS, 5 — 7 rue d'Athènes

75009 Paris

+33 1 76 21 91 37

Hébergement

OVH SAS

2, rue Kellermann

59100 Roubaix

+33 8 20 69 87 65

Publication

Lan Anh Vu Hong

Crédits photo

Mats Carduner, Adobe Stock & Unsplash

Vous avez aimé nos nouvelles fraîches sur l'état du marché brandtech ? Inscrivez vous à notre newsletter