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Walled gardens: GDPR will build even higher fences

Doors and gates are closing, while APIs are under lock and key: GDPR and recent data leaks mean that platforms are filtering data access for external partners.
What effect will the GDPR (and the resulting heightened data vigilance) have on brands and so-called walled gardens?

Hugo Loriot, Global Director Media at fifty-five, explains it all.

CMOs: the new gatekeepers for companies going digital

What is Tesla? A car manufacturer? A pioneer in renewable energy? A tech company? It’s a mix of all three, but it’s also a great example of the way companies are changing in the digital era, and of the growing importance of marketing.

China Connect 2018: the rise of Made in China 2.0

During its 8th edition on 7-8 March 2018 in Paris, the China Connect conference brought together over 40 speakers from around the world. The two days were rich in takeaways, as usual, about trends and shifts in the Middle Kingdom.

 

#TechJobs - Data whisperers: learning more about data scientists

Ahhh, big data. This concept has revolutionised the business world, and determines the strategies of many companies who must follow the trend as best they can. But big data has also created a whole new range of experts. A whole new series of jobs has emerged, including data analysts, data scientists, and data engineers.

OK Google! ...What happened in marketing and advertising in 2017?

Is it safe to say that 2017 was a pivotal year for the world of marketing and advertising? We’ve outlined six trends that marked the past year that you’ll likely be hearing more about in 2018. As the year begins, it’s a good time to think about current concerns in the industry, and to fully understand new trends!

How we predicted the box-office revenue of "The Dark Tower”

Netflix is well-known for its data-driven approach to content creation, as seen with by the success of the $100m production “House of Cards” and Oscar-winning documentary “The Square”. This video-on-demand service provider, which disrupted the market in recent years, can rely on the data its 104 million subscribers generate. But who says you need 104 million subscribers to predict the success of a movie?

Connected cars: could data reconcile consumers’ expectations with manufacturers’ reality?

There are some seriously crazy figures being thrown around about the connected car market. The biggest consulting firms and financial analysts estimate that it will be worth $500 billion by 2025 (compared to an automotive industry valued at $2,000 billion in 2016)* – an enormous ratio. What does “connected cars” actually mean? There are many different types of applications, including everything from a simple GPS and infotainment to extending one’s house with a new living room space, and even personalised smart driving.

BrandTalk by fifty-five: facing the tech revolution, the automotive industry is reinventing itself

On May 11, fifty-five hosted an informal discussion about technology and the automotive industry, the first instalment of its “BrandTalk” series. The series, which takes the form of an open conversation club, is piloted by fifty-five and seeks to bring together players in a given industry with diverse backgrounds, so that everyone might benefit from different points of view on subjects relating to digital media and data.

I’m a data analyst

By all accounts, I have the sexiest job of the century*. 
I’m not a model or a rock star - I’m a data analyst.

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Mats Carduner, Adobe Stock & Unsplash

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