Home Blends & Trends

7 posts

Chinese diary, chapter 1: The miracle of Chinese mobile payments

It has been two months since I moved to China, but its digital advancement hasn’t stopped impressing me ever since. One of the major things that has come into my life and without which I cannot imagine living anymore is mobile payment. There are two major mobile payment apps here, Alipay and WeChat Pay. Both of them have similar payment features, though WeChat has more of a social component to it. That’s why I will focus on this ‘super app’ and the data opportunities it holds. So far, I’ve been overwhelmed by how efficient life can be with WeChat.

Alina Mihaylova

— Data Analyst

Adobe, Oracle and Salesforce enter into their own Game of Martech Thrones against Google

The three SaaS giants are acquiring marketing technology tools and emerging as competitors of Google, who wishes to lock down the market as it did for adtech.
The line between adtech and martech is becoming blurrier, but it’s not by chance that these two worlds have been moving closer and closer together lately. Au contraire, it proves that companies specialised in SaaS solutions intend to take back some ground from Google.

Nicolas Jaimes

— Le Journal du Net

Pierre Harand

— Managing Director France

Lan Anh Vu Hong

— Marketing Manager

François Khoury

— Product Manager, Mobile

Entrepreneurs without borders: a visa for European growth

The question of internationalisation as a driver of growth arises at some point for all entrepreneurs today, after they have moved from small start-ups to dynamic SMBs.
Two months after the G20 Young Entrepreneurs’ Alliance summit was held in Beijing, and as political discussion is in full swing, there is still too little being done to simplify international mobility for young companies, and to unify fiscal and legislative frameworks among different countries. Europe should be at the forefront of this effort.

Arnaud Massonnie

— MD & cofounder

Mats Carduner

— CEO & cofounder

Brandtech in a Few Questions – And Pictures

fifty-five, who recently joined Brandtech group You & Mr Jones, hosted well-known brands in March 2016 for a conference held at Google’s Paris office: Allianz, Danone, Volvo, AXA, Sigfox, Aufeminin, Parrot, and Snips, a start-up. Brandtech was the topic of the day.
The cartoonist Deligne took this chance to capture a moment in the quickly-evolving world of marketing.

fifty-five

— the data company

close legal

À propos

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec a venenatis dolor, non ornare ligula. Nam ultricies elementum tellus, sed pulvinar libero egestas nec. Fusce facilisis nulla vestibulum, commodo neque eget, dapibus lacus. Aliquam neque felis, sagittis nec consequat sed, commodo ac ipsum. Sed neque tortor, semper quis viverra et, malesuada et eros. Donec at dui ut ligula pharetra aliquet. Etiam dapibus semper orci. Integer efficitur dolor tortor, nec mattis elit placerat vel. Ut nulla enim, lacinia in pharetra id, convallis vitae massa. Donec neque est, tincidunt non ullamcorper commodo, tincidunt non turpis. Pellentesque viverra enim a sapien placerat, ut volutpat mauris condimentum. Proin tincidunt sollicitudin dui, sit amet condimentum ante commodo a. Aenean posuere aliquam purus, sed aliquam magna sagittis finibus. Morbi molestie feugiat feugiat. Phasellus tempus in dolor vel maximus. Cras efficitur sagittis lorem porta iaculis. Maecenas sed hendrerit urna. In mattis posuere purus, sit amet placerat arcu posuere quis. Etiam nec arcu nec magna interdum maximus. Integer sit amet lacus neque. Curabitur interdum molestie magna, in scelerisque tellus iaculis sed. Sed nec metus ut purus efficitur laoreet a quis eros. Proin dui dui, dignissim eget risus sit amet, bibendum condimentum velit. Maecenas in justo eu elit eleifend consectetur. Aenean scelerisque fringilla sollicitudin. Nam sem nibh, pharetra nec lacus non, mollis interdum odio. Aliquam sollicitudin posuere nibh sed eleifend.

Édition

55 SAS, 5 — 7 rue d'Athènes

75009 Paris

+33 1 76 21 91 37

Hébergement

OVH SAS

2, rue Kellermann

59100 Roubaix

+33 8 20 69 87 65

Publication

Lan Anh Vu Hong

Crédits photo

Mats Carduner, Adobe Stock & Unsplash