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OK Google! ...What happened in marketing and advertising in 2017?

Is it safe to say that 2017 was a pivotal year for the world of marketing and advertising? We’ve outlined six trends that marked the past year that you’ll likely be hearing more about in 2018. As the year begins, it’s a good time to think about current concerns in the industry, and to fully understand new trends!

How we predicted the box-office revenue of "The Dark Tower”

Netflix is well-known for its data-driven approach to content creation, as seen with by the success of the $100m production “House of Cards” and Oscar-winning documentary “The Square”. This video-on-demand service provider, which disrupted the market in recent years, can rely on the data its 104 million subscribers generate. But who says you need 104 million subscribers to predict the success of a movie?

Connected cars: could data reconcile consumers’ expectations with manufacturers’ reality?

There are some seriously crazy figures being thrown around about the connected car market. The biggest consulting firms and financial analysts estimate that it will be worth $500 billion by 2025 (compared to an automotive industry valued at $2,000 billion in 2016)* – an enormous ratio. What does “connected cars” actually mean? There are many different types of applications, including everything from a simple GPS and infotainment to extending one’s house with a new living room space, and even personalised smart driving.

BrandTalk by fifty-five: facing the tech revolution, the automotive industry is reinventing itself

On May 11, fifty-five hosted an informal discussion about technology and the automotive industry, the first instalment of its “BrandTalk” series. The series, which takes the form of an open conversation club, is piloted by fifty-five and seeks to bring together players in a given industry with diverse backgrounds, so that everyone might benefit from different points of view on subjects relating to digital media and data.

I’m a data analyst

By all accounts, I have the sexiest job of the century*. 
I’m not a model or a rock star - I’m a data analyst.

Google Marketing Next 2017: What you should remember

Google Marketing Next − the yearly big event for the Mountain View giant, dedicated to its advertising products for measurement and activation – took place in San Francisco from 22 to 24 May. 55 was there, and took note of three trends and major announcements from Google.

 

Adobe, Oracle and Salesforce enter into their own Game of Martech Thrones against Google

The three SaaS giants are acquiring marketing technology tools and emerging as competitors of Google, who wishes to lock down the market as it did for adtech.
The line between adtech and martech is becoming blurrier, but it’s not by chance that these two worlds have been moving closer and closer together lately. Au contraire, it proves that companies specialised in SaaS solutions intend to take back some ground from Google.

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Lan Anh Vu Hong

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Mats Carduner, Adobe Stock & Unsplash

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