Data Architect

5 posts

Alexandre Hare

— Senior Tag Specialist

Guillaume Sinnaeve

— Senior Tag Specialist

Data lake, DMP: same same but different

In recent years, data lake and data management platform (DMP) projects have multiplied in companies, where they are sometimes used alongside each other.
But what is a data lake, what is it used for, and how is it different from a DMP?
Pierre Harand, Managing Director France, and Jean-François Wassong, Global Technology Director at fifty-five, provide their explanations and insights.

Jean-François Wassong

— CTO

Pierre Harand

— Managing Director France

Benoit De La Porte

— Senior Data Analyst

François Khoury

— Product Manager, Mobile

Web Analytics in China: from good to great analytics behind the Firewall

The Chinese Internet is one-of-a-kind, and using Google Analytics raises a few challenges. Yet, Google Analytics remains one of the most popular webanalytics tools for the top Chinese e-commerce sites, because of its superior functionalities.
Data Integrity is a challenge in China, but it can be addressed. Here are the main things to bear in mind, and a few tips to do great Analytics, even behind the Great Firewall.

fifty-five

— the data company

Cookies for Dummies

What if you'd get along with cookies again? Disclaimer: this is not a recipe!
Cookie Consent is the solution that will get you in compliance with privacy laws. Specifically designed to take into account publishers' and users' interests, Cookie Consent maximises the cookie acceptance rate while setting up a relationship of trust.

fifty-five

— the data company

close legal

À propos

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Édition

55 SAS, 5 — 7 rue d'Athènes

75009 Paris

+33 1 76 21 91 37

Hébergement

OVH SAS

2, rue Kellermann

59100 Roubaix

+33 8 20 69 87 65

Publication

Lan Anh Vu Hong

Crédits photo

Mats Carduner, Adobe Stock & Unsplash